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How to create a successful TikTok marketing strategy?

Are you thinking of using TikTok for your business? You are not the only one.

Read how you can squeeze all the juice out of TikTok.

The power of TikTok should not be underestimated. TikTok is the most used application in Finland, where trendy companies strive to be featured, creating additional sales and visibility for their brand.

This begs the question.

How can you create a successful TikTok marketing strategy for a business?


Every viral TikTok video always has the same elements. After 1-3 seconds, a hook appears, with which you can tie the viewer to a longer video for a while. Next, the most difficult part begins, how to keep the viewer on your video until the end? Something has to happen every second. It can be a scenery change, voice change, subtitles or something else similar.

A successful TikTok video is not enough. You must have a working marketing strategy behind it so that the results are long-lasting.

Table of contents:


#1: What is TikTok Marketing?

TikTok marketing means a measure that uses TikTok to promote a product, service or brand. There are many different strategies for marketing, such as influencer marketing, TikTok advertising or creating organic content that goes viral.

With TikTok marketing, your business will benefit in the following ways:

  • Increasing brand awareness

  • Growing a community around your business

  • Upselling of a service or product

  • Receiving feedback from customers and the target group

  • Product or service advertising directly to your target group

Companies utilize TikTok marketing in the following ways.

TikTok influencer marketing TikTok influencers are a big factor in the app's ecosystem. Big Finnish stars, such as: Nino, Kliffa, Arttu have a big impact on how consumers perceive your brand. Over the years, a unique community has grown for them,

by using which your company can increase sales and gather additional visibility.

TikTok-influencermarketing (Nino,Kliffa,Arttu)

By creating your own TikToks

This option gives you the most freedom to implement whatever you want on the platform. The sky is the limit. You can post videos of your products, follow different dance trends or create a daily video blog on TikTok. We strongly recommend that you follow the "For you page" section to be aware of current trends. By following trends, TikTok's algorithm strongly recommends content to new viewers.

TikTok Advertising

If you're ready to invest in TikTok advertising, then you've come to the right place. TikTok is a great way to find value for money. The most important thing for the company to remember is the most important aspect of TikTok advertising; don't make ads, make TikToks.

So don't use other normal Facebook/YouTube ads for TikTok, because TikTok's algorithm won't push your videos forward organically.

Once you've made a video that's worth advertising, you can target your ad in the following ways:

  • Demographic targets (Gender, age)

  • Area

  • Behavior on the platform

  • Interests


#2: How can you create a TikTok business user?

  1. Below you will find instructions on how to create a TikTok business user:

  2. Go to the profile section.

  3. Open the settings and privacy section from the top right.

  4. Press manage user.

  5. Under user management, select switch to business account user.

  6. Choose the category that best suits your business. TikTok offers different categories such as: Sports, Beauty, Art and Blogging.

  7. By opening a business account, you can add the company's website and email to your profile, and then you're ready to start conquering TikTok with your videos.

#3: How do you create a TikTok marketing strategy?

Be up to date You can't approach TikTok marketing with the same strategy as Instagram or Facebook marketing. What makes TikTok unique are its different features, trends and especially user behavior.

Spend some time browsing TikTok. By that I mean really spend a lot of time going through it to understand how it works. Find different functions that you can take advantage of. For example: Duetting, Filters, Effects and Sounds. Keep an eye out for TikTok's own challenges, which always require a specific song, dance move or challenge.

Try to understand how TikTok's algorithm works so that your videos can end up going viral.

Define your own target group Who do you hope to reach on TikTok? Before you start creating content, identify who would be interested in your brand and study the demographics of TikTok.

TikTok is really popular among young people, but this does not mean that the older generation does not use the application. Find out what kind of content your target group likes and start implementing something similar. Traditional "brainstorming" together with the team is a great way to create content.

Is your competitor on TikTok? With TikTok, you can gain an important competitive advantage if your competitors haven't made it to the platform yet or they haven't spent enough time and/or resources to study the TikTok algorithm.

For a marketing strategy, it doesn't really matter if they are on the platform or not. Find yourself five similar companies that produce content for TikTok. Study how they produce content and take inspiration from it and implement content that will make your company's brand stand out. If your budget is sustainable, we strongly recommend finding suitable TikTok influencers for your videos who have a loyal following.

Track analytics

You can follow the analytics in the following way:

  1. Go to the profile section and press the three dots at the top right.

  2. Press Content production tools and then analytics.

  3. Explore and find the most important data points.

Post TikTok videos regularly

Create a content calendar that you follow like a ship shark. This is a big factor in successful marketing. Leave space/time for the possibility of creating content for future trends, so that you can react to them as quickly as possible.

Follow the development

With the help of analytics, you can find out how your video has fared. Collect the information and check at least once a month how you have done. If you notice that your results are not where they should be, book a free TikTok consultation with us. In the previous article, I wrote what the statistics of a successful campaign should look like.

Happy weekend! -SS


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