How much does digital marketing cost in Helsinki?

The price of digital marketing usually consists of two parts:

1. Cost of execution (agency work) – planning, production, ad management, optimization, reporting

2. Media budget (advertising money) – the budget paid to Google/Meta/TikTok/LinkedIn channels

These are often mixed. That's why there is a clear division below.

Typical price ranges (execution / month)

The following ranges are common at a practical level in the Finnish market (especially in SMEs):

• Light basic package (€1,500–3,000/month)
  Suitable when you want steady execution and basic optimization but not yet “everything out”.

• Growth package (€3,000–6,000/month)
  Suitable when the goal is clear lead growth/sales and execution is optimized weekly.

• Full partnership (€6,000–12,000+/month)
  Suitable when you practically outsource the marketing team: content + advertising + conversion + continuous development.

Typical media budgets (advertising money / month)

• Testing phase: €500–2,000/month

• Growth phase: €2,000–10,000/month

• Scaling: €10,000+/month

Rule of thumb: if you want “sure results quickly”, you usually need both expertise and budget for testing. Winners are found with data – not by guessing.

Which factors affect the price the most?

1) How competitive is the industry?

In Helsinki and the metropolitan area, competition is often tougher → CPC and CPL can be higher → testing requires more budget and iteration.

2) How many channels do you want to include?

• One channel (e.g., Meta) = simpler

• 2–4 channels (Meta + Google + retarget + LinkedIn/TikTok) = more work, more opportunities

3) Is content included, or do you provide the content yourself?

In many cases, it's precisely the quality of the content that determines the price more than the “fanciness of the campaign”.

• if the agency produces videos + texts → the price increases, but the result usually improves quickly

• if the customer provides the material → it can be done more lightly, but the results may fall short

4) Is measurement and conversion in order?

If GA4 / pixels / conversions are broken or missing, the initial stages often require:

• fixing tracking

• defining events

• basic improvements to the landing page

This can be a one-time startup work or included in the first months.

What does digital marketing “include” when done right?

Good digital marketing is not “social media + advertising”. It's a system where these parts support each other:

1) Message and offer (the foundation)

• who is being sold to

• what is the promise (why buy)

• what is the next step (CTA)

Without this, all channels are just distribution without impact.

2) Content (which also works in advertising)

• short videos (Reels / TikTok / Shorts)

• ad versions of the same concepts

• images/carousels, texts, and “proofs” (case, figures, reviews)

3) Paid advertising (distribution)

• prospecting (new audiences)

• retarget (re-engagement)

• budget allocation to winning messages

4) Conversion (landing page / site)

• clear offer and structure

• fast pages on mobile

• form / appointment / purchase

5) Optimization and reporting (so the process improves every week)

• what was tested

• what won

• what is scaled

• what is stopped

Sample packages: what do you get in practice?

You can use these directly in your own pricing / purchasing decision.

Package A: “Foundation in place” (content + light advertising)

Suitable when you want to start with control.

Content:

• 4–8 short-form videos / month (hook first)

• 4–8 posts / month

Advertising:

• Meta or Google (one main channel)

• 1–2 campaign paths + retarget

Included:

• monthly report + direction for the next month

Package B: “Growth package” (content + advertising + conversion)

Suitable when the goal is lead growth/sales.

Content:

• 8–16 videos / month (multiple concepts)

• ad versions of the best

Advertising:

• Meta + Google (usually the best combo)

• retarget + audience tests

• weekly optimization

Conversion:

• 1 landing page improvement/month (or new landing)

• measurement in place

Package C: “Full partnership” (outsourced marketing team)

Suitable when you want to outsource and scale.

Content:

• continuous content factory (video + images + copy)

• 2–4 shooting/production times per month (as needed)

Advertising:

• Meta + Google + (LinkedIn/TikTok as needed)

• campaign and offer tests every week

• reporting + development meeting

Conversion + automation:

• landings, nurturing, emails (if sales cycle requires)

5 questions your partner must answer (before you buy)

1. How do you measure results?
   A good answer includes leads/sales + clear measurement (GA4, conversions) + transparent reporting.

2. What do you do in the first 30–90 days?
   If the partner cannot describe the stages concretely, the risk increases.

3. What content do you produce – and how is it made repeatable?
   Without content, advertising is expensive. Without advertising, content often remains incomplete.

4. Which channels would you prioritize for us – and why?
   A good partner sets limits. A weak one promises everything to everyone.

5. How do we know this works?
   You need clear metrics and a “what's next” model every month.

A functional 90-day progression model (if you want sales, not just visibility)

Days 1–7: Current state and quickest fixes

• data and measurement

• key offer + message

• landing page critical bottlenecks

Days 8–30: Start the tests

• 2–4 concepts (different angles)

• 10–20 creative variants (video/image)

• include retarget

Days 31–90: Scaling

• winning messages and target groups up

• weak ones out

• improve conversion → CPL down

What is often the best solution: own creator or external partner?

Own marketer can be good if:

• you already have a clear process and material

• you need an internal coordinator daily

External team is often better if:

• you want expertise immediately (advertising + content + conversion)

• you want to scale without recruitment risk

• you want the execution to stay at pace even during holidays and peaks

For many, the best combination is: internal owner + external team for execution and optimization.