Short videos hit or miss

No. In this article, we will discuss how short videos divide opinions. Some love them, while others are apprehensive. Our experience is that they work. Seriously. Not just for visibility but because they deliver results.

It is an effective way to communicate what your business does and why it matters.

Why short videos work

People consume content more than ever and faster than ever. Short videos fit that rhythm. If the content is interesting, clear, and quickly watchable, it will be watched to the end and shared further.

We have created short videos for hundreds of companies. They have increased brand awareness, web traffic, and most importantly, sales. When a video is made with a clear goal and good content, it stays in mind and prompts the viewer to take action.

What we often hear about short videos

• We're not a social media company
• I don't even know what we would make a video about
• Our target audience isn't on TikTok
• It feels like others create better content
• There's no time or skills to make videos

These are completely ordinary comments we hear almost every week. Our job is to solve them. When the shoots are planned in advance and the content is thought out properly, large teams or actors are not needed. Just a clear message and good execution are required.

What makes a good short video

• the beginning grabs attention immediately
• the viewer understands what it’s about
• the video works even without sound
• the content is relevant to the target audience
• visuals support the message
• subtitles are included
• there is a call to action or a clear conclusion at the end

We build all this in advance before the camera rolls. When the idea is clear, filming and editing go smoothly. Every video is always made in accordance with the brand.

Where to use short videos

• TikTok
• Instagram Reels
• YouTube Shorts
• websites
• advertising campaigns
• at events
• recruitment
• internal communication

One good video works across multiple channels. With one day of filming, dozens of clips can be made for different platforms and purposes. This saves time and money.

Why create short videos with us

At VSCY, we create content for businesses that want to be seen and sell more. We know what works in which channel and how to get the most out of it. We film, edit, plan, and if desired, also publish everything ready.

• If you have an idea but don’t know how to proceed

• If you don’t have an idea but want to try

• Or if you want to elevate your content to a new level

We can help. Send a message or ask for a consultation
It costs nothing but can bring a lot