What will happen in marketing in 2025?

What is happening in marketing in 2025

The year has changed and things are certainly not slowing down. If 2024 was chaotic and fast-paced, then 2025 will bring even more moving parts. Companies are seeking efficiency, brands are looking for genuine connections with their audiences, and algorithms are living their own lives.

1. Short videos are no longer an option

If you are still wondering whether to try TikTok or Reels, you are hopelessly late. Short videos are now standard fare. And it’s no longer just about entertainment. Companies are building credibility, driving traffic, and increasing sales with them.

In 2025:

• algorithms will still favour quick, engaging content
• just a dance video is not enough, content needs to provide value
• videos must be produced regularly and of high quality

If you don't yet have a clear plan for short videos, now is the last moment to create one.

2. Brand matters more than ever

Artificial intelligence, automation, and content-rich channels have made one thing clear. If you don’t stick in people's minds, you don’t exist. People no longer commit to what is “just okay.” They commit to what feels like something.

Therefore:

• the brand must be clear, human, and consistent
• content can no longer be generic
• a single campaign is not enough; the brand must breathe continuously

The brand is the foundation upon which everything else is built. In 2025, this will be even more pronounced.

3. Focus on conversions, not just visibility

Many companies still measure marketing by likes and impressions. That is no longer enough. In 2025, the question will be: what did this content achieve?

Now you need to consider:

• does the content lead to something
• is there a clear path to conversion on the site
• are you tracking the right numbers or just awareness

If the funnel leaks, money goes to waste. An intact path = more results.

4. AI makes things easier but doesn't do everything

ChatGPT, automated editors, and AI tools make life easier, sure. But in 2025, they will become so common that the content created with them starts to taste the same. Standing out requires humanity.

We recommend:

• use AI as assistance but don’t rely on it blindly
• keep a human voice, not a bot
• invest in what makes you, you

Content that feels right will win out over content quantity every day.

5. Communities and connecting with the audience

In the past, it was enough to publish and wait. Now the audience wants feedback. Comments need responses. Communities need participation. Content must live alongside people, not just be a disjointed advertisement.

That's why it’s worth it to:

• build communities, not just followers
• involve the audience in the content
• be active elsewhere, not just on your own channels

Those who create genuine connections will rise to the top as algorithms change and trends come and go.

TLDR: what to do in 2025

• build a short video strategy right at the start of the year
• strengthen the brand and make it human
• fix the funnels and track the right results
• use AI wisely, but don’t forget your own voice
• build connections, don’t just publish

Stay ahead of the curve?

We constantly monitor what’s happening and how we can help clients achieve tangible results. We don't sell gimmicks; we create effective marketing that suits your business.

If you want help with what you should be doing now in 2025, drop us a message and let’s see how we can get your marketing in shape.