Written by
Aaron Vihersola
Co-founder, VSCY
Aaron Vihersola is a seasoned professional in marketing, with over 10 years of experience in digital marketing and the development of the entire marketing funnel. He specializes in data-driven, sales-generating digital marketing, where strategy, content, paid advertising, automation, and conversion optimization work together. Aaron has helped dozens of companies increase their revenue by building clear purchasing paths from social media and search engines all the way to leads, sales, and the long-term development of customer relationships.
Video production is something many businesses have considered for a long time but have not yet dared to implement. The reason is often the same. It feels like a big project, expensive and labor-intensive.
In reality, a well-planned video production is one of the most straightforward ways to increase sales, strengthen a brand, and facilitate a customer's purchasing decision.
I write this from both an entrepreneur's and a creator's perspective. I have been involved in dozens of different productions where the goal has not just been a great video but a measurable impact on sales and demand. When I talk about video production, I mean a whole that lives on social media, websites, YouTube, newsletters, and paid advertising.
At VSCY, we carry out video production in Helsinki, Tampere, and nationwide across Finland. We have a wide freelancer network in different locations, which means that we can practically arrange video production in any city or municipality without costs escalating simply due to travel.
How I think about video production
When we start video production, I don't first ask what kind of video the client wants.
I ask what problem the video is answering.
Typical objectives include
increasing quality contacts for sales
clarifying services or products for the customer
supporting recruitment and developing the employer brand
raising brand awareness in the right target group
Video production is not just a shooting day. It is a process that combines
defining goals and target audience
concept and script
filming and directing
editing and versioning for different channels
publishing, advertising, and measuring results
When all of these are planned as a single whole, video production becomes an investment rather than a single expense.
The competition for visibility is tough
In Helsinki, video production often means an environment where a company competes for attention from both consumers and other brands. The metropolitan area has many growth companies, headquarters, and strong brands.
When we carry out video production in Helsinki, we focus particularly on
ensuring that the video supports the company's brand and strategy and is not detached
ensuring that one shooting day produces multiple contents for different channels
ensuring that the content is ready for social media and advertising in different formats, such as TikTok, Instagram Reels, YouTube, and LinkedIn
Video production in Helsinki is thus not just about organizing a shoot at a specific address. It is about building content in an environment where audience expectation levels are high and competition for the customer's attention is ruthless.
Video production in Tampere and proximity to execution
Video production in Tampere is often very close to the daily realities of businesses. Many industrial companies, growing service companies, and local brands operate in Tampere, needing authentic, credible video rather than just a polished surface.
Video production in Tampere is at its best when:
genuine actions, processes, and people are highlighted
the video is viewed as equally important from both sales and marketing perspectives
local context is utilized while building content that also works nationally or internationally
Video production in Tampere is not a "smaller version" of Helsinki. Often it is more straightforward, more human, and closer to everyday life. That could be a competitive advantage.
Nationwide video production with the help of a freelancer network
One of VSCY's major strengths is that we are not tied to just one city. We have a nationwide freelancer network that allows us to carry out video production practically anywhere in Finland.
This practically means:
shooting days in Helsinki, Tampere, Turku, Oulu, Jyväskylä, and smaller towns
that we do not have to charge clients unreasonable travel costs every time
the ability to shoot multiple locations in different cities during the same project
flexibility if the shooting location or schedule changes
When planning video production, we also consider early on where in Finland the content should be shot and which of our network's creators are best suited for the project.
Good video production starts with the script, not the camera
One of the most common mistakes in video production is taking out the cameras before the idea is properly thought through. The camera does not fix an unclear message.
Before the first shoot, I want to be able to answer these questions
Who is the video speaking to
What do we want the viewer to do after watching the video
In which channels will the video be used
What should the viewer understand or feel during the video
A good script does not mean stiff reading of lines. It means a clear structure within which people can present themselves in their own voice and personality.
One video production, many contents
Modern video production does not rely on a single final video. From one shooting day, we can get
one longer main product, such as a brand video or service video
several short social media videos for different channels
vertical versions for paid advertising
stills and thumbnails for the same content
When planning is done properly, each shooting day produces content for several months at once. This is how I like to build video production at VSCY.
How we proceed with video production at VSCY
A typical video production process proceeds like this
Goal and target audience
We sit down with the client and clarify what we want to achieve with the video. Sales, recruitment, awareness, a new service, or all of these.Concept and script
We build an idea that fits the company's brand and objectives. It could be a narrative video, a customer experience-based whole, a clear demo, or a series of short social media videos.Shooting plan
We plan the framework for the shooting day. Where to shoot, who is involved, what material is needed for different channels. We leverage our freelancer network to execute shoots in the right places cost-effectively.Shooting
We take care of the picture, sound, and direction. For many, being in front of the camera is exciting, so my job is to make the situation as calm and clear as possible.Editing and versioning
In editing, we establish a clear rhythm, subtitles, graphics, and brand appearance. We create versions of different lengths for various platforms if necessary.Publishing and follow-up
We assist in deciding which channels the video should be sent to, what campaigns should support it, and how results are monitored. The best videos live long and can be reused in advertising and sales tools.
Who video production is a sensible investment for
I believe video production is a sensible investment especially when:
you sell a service or product that is easier to understand with a video
you need content that builds trust with B2B buyers or consumers
you want to stand out in an industry where most still only use still images
you want to build content that can be reused in both organic social media and paid advertising
Video production, video production in Helsinki, and video production in Tampere do not just refer to different locations. They refer to a way to tell your company's story so that it feels right to the audience and brings you measurable benefits. Our nationwide freelancer network makes it possible to ensure that the same quality and thinking can be delivered anywhere in Finland.
If you feel that you have a lot to say but too little time to explain everything to the client, a well-constructed video can do it for you, time and again.