Biorex

Increasing Visibility on Social Media

Biorex, Finland's second largest cinema chain, wanted to strengthen its presence on social media. Their goal was to reach a wider audience and showcase their special services and strengths: the best movie campaigns of the year, a vast selection of films, accessibility, and style.

Challenge:

Biorex was in need of a comprehensive social media strategy that would reflect the core of their brand and services. In particular, they wished to highlight the following services:

• Senior Cinema: Screenings for seniors.

• Baby Cinema: Screenings suitable for babies and parents.

• Family Movie Days: Events for families with children.

• Diamond of the Month: Selected top films.

The goal was also to increase engagement, grow follower counts, and achieve significant visibility on TikTok, Instagram, and YouTube.

Solution:

The VSCY team created a strategy based on content production for Biorex's TikTok, Instagram, and YouTube channels. Key focus areas included:

1. Timely and Attractive Campaigns: We actively showcased new movie campaigns and offers.

2. Highlighting Special Services: We created content that emphasized the uniqueness of Senior Cinema, Baby Cinema, and other services.

3. Engagement-Boosting Content: We used questions, interactive comments, and captivating video content to reach the audience.

4. Visual Appeal and Brand-Aligned Style: We highlighted Biorex's style and the high quality of the cinemas.

Results:

• 1 Million Organic Views: The content reached a broad audience without paid advertising.

• 7,000 New Followers: The TikTok channel became a significant part of Biorex's visibility.

• Better Customer Engagement: The number of comments and reactions increased significantly.

Conclusion:

The collaboration between VSCY and Biorex has brought increased visibility and engagement to the cinema chain in the digital environment. We will continue our partnership and further develop their social media strategy.