Light Renovation
Written by
Aaron Vihersola
8 minute read
8 minute read
8 minute read
Case Kevyt Remppa – SEO-optimized renovation pages that bring leads in Uusimaa
Kevyt Remppa is a renovation company operating in Uusimaa, executing small and larger home renovations without stress. Their promise is clear: all small home renovations from one place, with professionalism, a fixed price, and a guarantee. Residents of the capital region have already trusted Kevyt Remppa in hundreds of projects, and customer satisfaction is reflected in excellent reviews.
VSCY designed and implemented entirely new, fully SEO-optimized websites for Kevyt Remppa from the ground up, combining content tailored for the renovation sector, local keywords for Uusimaa, and a structure that produces conversions (request for quotes). The purpose of this case article is to explain how the project was carried out and why the new site excellently supports Kevyt Remppa's growth from search engines.
Case Kevyt Remppa – SEO-optimized renovation pages that bring leads in Uusimaa
Kevyt Remppa is a renovation company operating in Uusimaa, executing small and larger home renovations without stress. Their promise is clear: all small home renovations from one place, with professionalism, a fixed price, and a guarantee. Residents of the capital region have already trusted Kevyt Remppa in hundreds of projects, and customer satisfaction is reflected in excellent reviews.
VSCY designed and implemented entirely new, fully SEO-optimized websites for Kevyt Remppa from the ground up, combining content tailored for the renovation sector, local keywords for Uusimaa, and a structure that produces conversions (request for quotes). The purpose of this case article is to explain how the project was carried out and why the new site excellently supports Kevyt Remppa's growth from search engines.
Case Kevyt Remppa – SEO-optimized renovation pages that bring leads in Uusimaa
Kevyt Remppa is a renovation company operating in Uusimaa, executing small and larger home renovations without stress. Their promise is clear: all small home renovations from one place, with professionalism, a fixed price, and a guarantee. Residents of the capital region have already trusted Kevyt Remppa in hundreds of projects, and customer satisfaction is reflected in excellent reviews.
VSCY designed and implemented entirely new, fully SEO-optimized websites for Kevyt Remppa from the ground up, combining content tailored for the renovation sector, local keywords for Uusimaa, and a structure that produces conversions (request for quotes). The purpose of this case article is to explain how the project was carried out and why the new site excellently supports Kevyt Remppa's growth from search engines.
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Starting situation: strong reputation, limited online visibility
Kevyt Remppa already had a strong reputation in the capital region: years of experience, hundreds of satisfied customers, and a strong practical work ethic. The challenge was typical for many SMEs - a good reputation and satisfied customers were not sufficiently visible online, especially on Google.
The goals were set as follows:
better organic visibility for keywords such as
bathroom renovation Helsinki
kitchen renovation Espoo
apartment renovation Vantaa
small renovations Uusimaa
a clear and easy way to submit a quotation request online
a trustworthy website showcasing Kevyt Remppa's experience, guarantees, and customer stories.
Solution: complete website overhaul around renovation services
VSCY's solution was to build a complete, coherent site for Kevyt Remppa, tailored to the renovation industry, where every part supports both search visibility and the generation of leads. The new site can be found at:
The aim of the site is to be a place where households in Uusimaa can find a reliable renovation partner when the need is urgent – whether it's a bathroom renovation, kitchen renovation, apartment renovation, or a smaller repair project.
Clear service structure: a dedicated SEO page for each renovation
The first step was to design the website structure around renovation services. Kevyt Remppa's services include, among others:
bathroom renovations
kitchen renovations
apartment renovations
sauna renovations
floor installations
walls painting
small renovations
wallpapering
exterior renovations, terrace building, windows and doors.
A dedicated search engine optimized subpage was built for each significant service, where:
headings (H1, H2) are built around important keywords
content directly answers the customer’s questions: what is done, where, how, and why Kevyt Remppa
at the bottom of the page there is a clear call to action – “Request a free quote”.
This service structure helps Google understand what Kevyt Remppa's business is about and boosts visibility on the very keywords potential customers are searching for a renovation partner.
Local SEO: renovation services in Uusimaa and the capital region
Kevyt Remppa’s operations focus on the capital region and Uusimaa. Therefore, the site places a strong emphasis on local SEO, meaning the company can be found using city and area-specific keywords.
On the site, there are dedicated sections for the following areas:
Helsinki
Espoo
Vantaa
Kauniainen
Kirkkonummi
Kerava
Järvenpää
other Uusimaa.
The content emphasizes that Kevyt Remppa serves the entire Uusimaa area while also highlighting city-specific needs and typical renovation sites. This way, both the user and the search engine clearly understand where in Finland Kevyt Remppa operates and what kinds of renovations they undertake.
Trust-building content: reviews, references, and experience
In renovation services, trust is the most important currency. That’s why the experiences of Kevyt Remppa's customers, reviews, and references were prominently showcased on the site.
The site highlights among others:
high customer ratings
several hundred satisfied customers from the capital region
concrete references detailing:
what was done (e.g., kitchen renovation, bathroom renovation, floor renovation)
the scope of the project
budget and duration
the customer’s own comment.
Additionally, Kevyt Remppa’s extensive experience, insurance coverage, and guarantees are emphasized, for example:
years of experience in renovations
complete insurance coverage
warranties on work
fixed pricing and clear communication during the project.
Together, these elements build a strong social proof that facilitates the customer’s purchasing decision and also strengthens the trust of search engines in the site.
Conversion-optimized structure: requesting a quote as easily as possible
Good search engine visibility brings visitors to the site, but business is only generated when the visitor makes contact. Therefore, Kevyt Remppa’s site focused specifically on the conversion path that guides the visitor towards getting in touch.
In practice, this means:
a prominently displayed “Request a free quote” call
an easy-to-use form that only asks for essential information
that contact information (phone number, WhatsApp, email) is easily accessible at all times.
On the homepage and service pages, it is also highlighted:
fast response time
free assessment
that submitting a quote request does not yet bind the customer to anything.
When friction is removed from contact, more and more visitors to the site turn into leads.
Blog and guide content: a long-term search engine “maintenance” machine
The competition for renovation industry keywords is tough, so a static service page is not always enough. For this reason, a section called “Tips and Guides” was built on Kevyt Remppa’s site, which regularly produces useful content about renovations.
The themes of the articles could include, for example:
tips for a successful kitchen renovation
what to consider in a bathroom renovation
how to save on painting jobs
the difference between a small renovation and a large apartment renovation.
Such content:
brings more visitors from Google's long-tail searches (exact queries and “how-to” searches)
strengthens the search visibility of service pages through internal linking
builds Kevyt Remppa as an expert and reliable partner that helps the customer even before they make contact.
Technical SEO and user experience: fast, clear, and mobile-friendly website
Search engine optimization is not just about writing text – technical implementation is just as important a part of the whole. Kevyt Remppa’s site was designed to support both search visibility and user experience.
Key principles included:
fast loading times even on mobile devices
clear navigation: Home, Services, References, Blog, Service Areas, About Us, Contact Us
a logical page structure where everything important can be found with a few clicks
a consistent visual style that supports a trustworthy and clear brand image.
Technical functionality and good user experience are important parts of a modern SEO strategy: they improve both user engagement and search visibility in the long term.
Summary: Kevyt Remppa + VSCY = a renovation website that works in both search engines and people's daily lives
Kevyt Remppa is an example of how a well-designed and SEO-optimized website can support the growth of a local service business. The result of the collaboration was a site that:
clearly presents all key renovation services
reaches the right people in Uusimaa through local keywords
builds trust through references, reviews, and guarantee promises
makes contact as easy as possible.
Explore Kevyt Remppa’s site and see what a fully SEO-optimized renovation website looks like in practice:
Starting situation: strong reputation, limited online visibility
Kevyt Remppa already had a strong reputation in the capital region: years of experience, hundreds of satisfied customers, and a strong practical work ethic. The challenge was typical for many SMEs - a good reputation and satisfied customers were not sufficiently visible online, especially on Google.
The goals were set as follows:
better organic visibility for keywords such as
bathroom renovation Helsinki
kitchen renovation Espoo
apartment renovation Vantaa
small renovations Uusimaa
a clear and easy way to submit a quotation request online
a trustworthy website showcasing Kevyt Remppa's experience, guarantees, and customer stories.
Solution: complete website overhaul around renovation services
VSCY's solution was to build a complete, coherent site for Kevyt Remppa, tailored to the renovation industry, where every part supports both search visibility and the generation of leads. The new site can be found at:
The aim of the site is to be a place where households in Uusimaa can find a reliable renovation partner when the need is urgent – whether it's a bathroom renovation, kitchen renovation, apartment renovation, or a smaller repair project.
Clear service structure: a dedicated SEO page for each renovation
The first step was to design the website structure around renovation services. Kevyt Remppa's services include, among others:
bathroom renovations
kitchen renovations
apartment renovations
sauna renovations
floor installations
walls painting
small renovations
wallpapering
exterior renovations, terrace building, windows and doors.
A dedicated search engine optimized subpage was built for each significant service, where:
headings (H1, H2) are built around important keywords
content directly answers the customer’s questions: what is done, where, how, and why Kevyt Remppa
at the bottom of the page there is a clear call to action – “Request a free quote”.
This service structure helps Google understand what Kevyt Remppa's business is about and boosts visibility on the very keywords potential customers are searching for a renovation partner.
Local SEO: renovation services in Uusimaa and the capital region
Kevyt Remppa’s operations focus on the capital region and Uusimaa. Therefore, the site places a strong emphasis on local SEO, meaning the company can be found using city and area-specific keywords.
On the site, there are dedicated sections for the following areas:
Helsinki
Espoo
Vantaa
Kauniainen
Kirkkonummi
Kerava
Järvenpää
other Uusimaa.
The content emphasizes that Kevyt Remppa serves the entire Uusimaa area while also highlighting city-specific needs and typical renovation sites. This way, both the user and the search engine clearly understand where in Finland Kevyt Remppa operates and what kinds of renovations they undertake.
Trust-building content: reviews, references, and experience
In renovation services, trust is the most important currency. That’s why the experiences of Kevyt Remppa's customers, reviews, and references were prominently showcased on the site.
The site highlights among others:
high customer ratings
several hundred satisfied customers from the capital region
concrete references detailing:
what was done (e.g., kitchen renovation, bathroom renovation, floor renovation)
the scope of the project
budget and duration
the customer’s own comment.
Additionally, Kevyt Remppa’s extensive experience, insurance coverage, and guarantees are emphasized, for example:
years of experience in renovations
complete insurance coverage
warranties on work
fixed pricing and clear communication during the project.
Together, these elements build a strong social proof that facilitates the customer’s purchasing decision and also strengthens the trust of search engines in the site.
Conversion-optimized structure: requesting a quote as easily as possible
Good search engine visibility brings visitors to the site, but business is only generated when the visitor makes contact. Therefore, Kevyt Remppa’s site focused specifically on the conversion path that guides the visitor towards getting in touch.
In practice, this means:
a prominently displayed “Request a free quote” call
an easy-to-use form that only asks for essential information
that contact information (phone number, WhatsApp, email) is easily accessible at all times.
On the homepage and service pages, it is also highlighted:
fast response time
free assessment
that submitting a quote request does not yet bind the customer to anything.
When friction is removed from contact, more and more visitors to the site turn into leads.
Blog and guide content: a long-term search engine “maintenance” machine
The competition for renovation industry keywords is tough, so a static service page is not always enough. For this reason, a section called “Tips and Guides” was built on Kevyt Remppa’s site, which regularly produces useful content about renovations.
The themes of the articles could include, for example:
tips for a successful kitchen renovation
what to consider in a bathroom renovation
how to save on painting jobs
the difference between a small renovation and a large apartment renovation.
Such content:
brings more visitors from Google's long-tail searches (exact queries and “how-to” searches)
strengthens the search visibility of service pages through internal linking
builds Kevyt Remppa as an expert and reliable partner that helps the customer even before they make contact.
Technical SEO and user experience: fast, clear, and mobile-friendly website
Search engine optimization is not just about writing text – technical implementation is just as important a part of the whole. Kevyt Remppa’s site was designed to support both search visibility and user experience.
Key principles included:
fast loading times even on mobile devices
clear navigation: Home, Services, References, Blog, Service Areas, About Us, Contact Us
a logical page structure where everything important can be found with a few clicks
a consistent visual style that supports a trustworthy and clear brand image.
Technical functionality and good user experience are important parts of a modern SEO strategy: they improve both user engagement and search visibility in the long term.
Summary: Kevyt Remppa + VSCY = a renovation website that works in both search engines and people's daily lives
Kevyt Remppa is an example of how a well-designed and SEO-optimized website can support the growth of a local service business. The result of the collaboration was a site that:
clearly presents all key renovation services
reaches the right people in Uusimaa through local keywords
builds trust through references, reviews, and guarantee promises
makes contact as easy as possible.
Explore Kevyt Remppa’s site and see what a fully SEO-optimized renovation website looks like in practice:
Starting situation: strong reputation, limited online visibility
Kevyt Remppa already had a strong reputation in the capital region: years of experience, hundreds of satisfied customers, and a strong practical work ethic. The challenge was typical for many SMEs - a good reputation and satisfied customers were not sufficiently visible online, especially on Google.
The goals were set as follows:
better organic visibility for keywords such as
bathroom renovation Helsinki
kitchen renovation Espoo
apartment renovation Vantaa
small renovations Uusimaa
a clear and easy way to submit a quotation request online
a trustworthy website showcasing Kevyt Remppa's experience, guarantees, and customer stories.
Solution: complete website overhaul around renovation services
VSCY's solution was to build a complete, coherent site for Kevyt Remppa, tailored to the renovation industry, where every part supports both search visibility and the generation of leads. The new site can be found at:
The aim of the site is to be a place where households in Uusimaa can find a reliable renovation partner when the need is urgent – whether it's a bathroom renovation, kitchen renovation, apartment renovation, or a smaller repair project.
Clear service structure: a dedicated SEO page for each renovation
The first step was to design the website structure around renovation services. Kevyt Remppa's services include, among others:
bathroom renovations
kitchen renovations
apartment renovations
sauna renovations
floor installations
walls painting
small renovations
wallpapering
exterior renovations, terrace building, windows and doors.
A dedicated search engine optimized subpage was built for each significant service, where:
headings (H1, H2) are built around important keywords
content directly answers the customer’s questions: what is done, where, how, and why Kevyt Remppa
at the bottom of the page there is a clear call to action – “Request a free quote”.
This service structure helps Google understand what Kevyt Remppa's business is about and boosts visibility on the very keywords potential customers are searching for a renovation partner.
Local SEO: renovation services in Uusimaa and the capital region
Kevyt Remppa’s operations focus on the capital region and Uusimaa. Therefore, the site places a strong emphasis on local SEO, meaning the company can be found using city and area-specific keywords.
On the site, there are dedicated sections for the following areas:
Helsinki
Espoo
Vantaa
Kauniainen
Kirkkonummi
Kerava
Järvenpää
other Uusimaa.
The content emphasizes that Kevyt Remppa serves the entire Uusimaa area while also highlighting city-specific needs and typical renovation sites. This way, both the user and the search engine clearly understand where in Finland Kevyt Remppa operates and what kinds of renovations they undertake.
Trust-building content: reviews, references, and experience
In renovation services, trust is the most important currency. That’s why the experiences of Kevyt Remppa's customers, reviews, and references were prominently showcased on the site.
The site highlights among others:
high customer ratings
several hundred satisfied customers from the capital region
concrete references detailing:
what was done (e.g., kitchen renovation, bathroom renovation, floor renovation)
the scope of the project
budget and duration
the customer’s own comment.
Additionally, Kevyt Remppa’s extensive experience, insurance coverage, and guarantees are emphasized, for example:
years of experience in renovations
complete insurance coverage
warranties on work
fixed pricing and clear communication during the project.
Together, these elements build a strong social proof that facilitates the customer’s purchasing decision and also strengthens the trust of search engines in the site.
Conversion-optimized structure: requesting a quote as easily as possible
Good search engine visibility brings visitors to the site, but business is only generated when the visitor makes contact. Therefore, Kevyt Remppa’s site focused specifically on the conversion path that guides the visitor towards getting in touch.
In practice, this means:
a prominently displayed “Request a free quote” call
an easy-to-use form that only asks for essential information
that contact information (phone number, WhatsApp, email) is easily accessible at all times.
On the homepage and service pages, it is also highlighted:
fast response time
free assessment
that submitting a quote request does not yet bind the customer to anything.
When friction is removed from contact, more and more visitors to the site turn into leads.
Blog and guide content: a long-term search engine “maintenance” machine
The competition for renovation industry keywords is tough, so a static service page is not always enough. For this reason, a section called “Tips and Guides” was built on Kevyt Remppa’s site, which regularly produces useful content about renovations.
The themes of the articles could include, for example:
tips for a successful kitchen renovation
what to consider in a bathroom renovation
how to save on painting jobs
the difference between a small renovation and a large apartment renovation.
Such content:
brings more visitors from Google's long-tail searches (exact queries and “how-to” searches)
strengthens the search visibility of service pages through internal linking
builds Kevyt Remppa as an expert and reliable partner that helps the customer even before they make contact.
Technical SEO and user experience: fast, clear, and mobile-friendly website
Search engine optimization is not just about writing text – technical implementation is just as important a part of the whole. Kevyt Remppa’s site was designed to support both search visibility and user experience.
Key principles included:
fast loading times even on mobile devices
clear navigation: Home, Services, References, Blog, Service Areas, About Us, Contact Us
a logical page structure where everything important can be found with a few clicks
a consistent visual style that supports a trustworthy and clear brand image.
Technical functionality and good user experience are important parts of a modern SEO strategy: they improve both user engagement and search visibility in the long term.
Summary: Kevyt Remppa + VSCY = a renovation website that works in both search engines and people's daily lives
Kevyt Remppa is an example of how a well-designed and SEO-optimized website can support the growth of a local service business. The result of the collaboration was a site that:
clearly presents all key renovation services
reaches the right people in Uusimaa through local keywords
builds trust through references, reviews, and guarantee promises
makes contact as easy as possible.
Explore Kevyt Remppa’s site and see what a fully SEO-optimized renovation website looks like in practice:
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"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.
"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.