Ratina Shopping Centre

Challenge

Although Ratina is a well-known shopping centre, its digital footprint did not fully match its potential. The challenges were:

• Increasing the number of followers: How to attract new users across different platforms?

• Engagement and customer loyalty: How to create content that engages and excites the audience?

• Strengthening community: How to make Ratina more than just a shopping place – a space that offers experiences and shared moments?

Solution

VSCY took on the responsibility of developing and implementing the social media strategy for the Ratina brand. Key solutions included:

1. Diverse content strategy:

   • We created content that showcases Ratina's diverse offerings, events, and campaigns.

   • Contents like "Shopping Rally" increased audience engagement and boosted community spirit.

2. Growth strategy:

   • A YouTube channel was launched from scratch and rapidly gained over 18,000 followers, providing significant additional visibility.

   • We leveraged the potential of TikTok, Instagram, and Facebook, increasing follower numbers to over 35,000 users across all platforms combined.

3. Building community:

   • We focused the content on creating active interaction with the audience, which is reflected in a high engagement rate.

   • We highlighted customer stories and experiences with Ratina, making the brand feel closer and more approachable.

4. Visual appeal:

   • Content emphasized high-quality visuals that reflect Ratina's modern and experiential image.

Results

Thanks to our collaboration, Ratina has emerged as a top social media brand among shopping centres in Finland:

• Over 35,000 followers: Social media channels consistently reach a wide and engaged audience.

• Engagement rate above industry average: Customers actively respond to content and share their experiences.

• Strong community spirit: Ratina has succeeded in creating itself more than just a shopping location – a community that attracts customers not only with products but also with experiences.

• Extensive digital visibility: The YouTube channel grew from zero to 18,000 followers in just six months, bringing tremendous added value to the brand.

Conclusion

Ratina's social media strategy has been a success, elevating the shopping centre's digital brand to a new level. The content strategy implemented by VSCY and ongoing optimisation ensure that Ratina not only reaches new customers but also engages and inspires them.

We will continue our collaboration with Ratina in 2025, focusing on further developing the brand and increasing its digital visibility. This success story demonstrates how a well-planned and effectively executed social media strategy can make a shopping centre a known and valued brand.