Shopping Centre REDI

Challenge:

Redi needed a comprehensive social media strategy that would address the following questions:

• How to make Redi an engaging and active player on social media platforms?

• How to raise awareness of Redi's special events, services, and shops?

• How to engage the audience and encourage them to share content?

Solution:

VSCY created a multichannel and visually appealing social media presence for Redi based on:

1. Strong utilisation of TikTok and YouTube: We highlighted Redi with entertaining, target audience-oriented content.

2. Increasing brand visibility on Instagram and Facebook: We actively maintain Redi's channels and engage the audience.

3. Highlighting special events and competitions: We produce content that puts Redi's events and offers in the spotlight.

4. Actively engaging the audience: We encourage followers to share their own experiences and engage with the Redi brand.

Results:

• Redi has become the most followed shopping centre in Finland on social media.

• The number of followers on TikTok has increased to over 32,000.

• The total follower count across various platforms has risen to about 50,000.

• Redi's social media channels have experienced continuous growth and high engagement rates.

Conclusion:

VSCY has built a strong digital brand for Shopping Centre Redi that stands out and reaches a wide audience. We will continue to collaborate, constantly developing new ways to strengthen Redi's social media strategy and engage the audience even more effectively.