Willa Shopping Centre

Strong Digital Growth for Two Years

Shopping Centre Willa is a vibrant shopping centre located in the heart of Hyvinkää, which wanted to expand its social media presence and reach new customers digitally. The aim was to showcase the centre's diverse range of shops, exciting events, and attractive offers in a way that engages customers and strengthens Willa's position as an experiential shopping centre.

Challenge:

Although Willa was already a well-known shopping centre, its digital presence did not fully take advantage of the opportunities offered by social media. The challenges included:

• How to create a clear and recognizable social media brand for the shopping centre?

• How to increase customer interaction and engagement across different social media platforms?

• How to showcase events, offers, and shopping experiences in an appealing way?

Solution:

VSCY developed and implemented a multi-channel social media strategy for Willa, with key elements including:

1. Targeted content for different platforms: We optimized the posting style for TikTok, Instagram, Facebook, YouTube, and Google.

2. Showcasing brand diversity: We highlighted shops, events, and special offers, showcasing Willa's unique atmosphere.

3. Highlighting customer experiences: The content built community and showcased the experiences of the shopping centre's visitors.

4. Increasing interaction and engagement: The content and campaigns encouraged the audience to participate and share their own experiences.

Results:

• Willa's social media visibility has significantly strengthened across various platforms.

• A new, experiential, and visually appealing way to be present on social media channels.

• Brand awareness has increased, and customer interaction has significantly risen.

• Social media has become an important part of Willa's marketing and customer communication.

Conclusion:

VSCY has been a key factor in building and enhancing Shopping Centre Willa's digital brand. We have developed a new way for Willa to be present on social media, and we will continue our collaboration to ensure that the shopping centre's social media presence remains strong and evolving.