Home Clean

Social Media Strategy for Brand Growth

Koti Puhtaaksi is a family business established in 2011, with a mission to make Finland a happier place through home cleaning services. Although the company already had existing YouTube, TikTok, Instagram, and Facebook accounts, they wanted to elevate their content to a new level and increase their visibility especially on TikTok.

Challenge:

Koti Puhtaaksi needed a more strategic and impactful approach to social media management. The goals were:

• To increase engagement and visibility on TikTok.

• To create a consistent brand message across all social media channels.

• To strengthen the company's position as a pioneer and responsible player in the home cleaning industry.

Solution:

VSCY stepped in to develop and implement a content strategy focused on the following elements:

1. Targeted and Engaging Content: Videos were designed to attract and engage the audience while highlighting the brand's values.

2. Multichannel Management: In addition to TikTok, we also optimized and managed Facebook, Instagram, and YouTube channels.

3. Audience Engagement: We focused on active interaction with followers and the continuous development of content.

4. Highlighting Brand Strengths: The communication showcased Koti Puhtaaksi's values, such as responsibility, quality, and customer-centricity.

Results:

Thanks to our collaboration, Koti Puhtaaksi has strengthened its brand position on social media and achieved significant growth. TikTok content production has brought the company broader visibility and a more engaged audience, while Facebook, Instagram, and YouTube content has supported a consistent and coherent brand presence across different platforms.

Conclusion:

VSCY's strategic social media management has helped Koti Puhtaaksi reach a larger audience and build a stronger brand in the digital environment. We continue to collaborate to further develop their social media strategy.