Kotikatto.fi website – an SEO-optimised package that brings leads for roof renovations

VSCY designed and implemented a modern website for Kotikatto.fi, with the aim of increasing visibility in search engines and continuously generating new leads for roof renovations, roof maintenance and roof condition assessments.

Kotikatto operates nationally as an expert in the roofing industry and offers roofing services throughout Finland. A key part of the website redesign was building a structure that supports both search visibility and conversions.

SEO-optimised structure for roofing services

The website was built so that the most important keywords, such as roof renovation, roof maintenance and roof condition assessment, appear naturally in the content and site structure. Each service was optimised separately so that Kotikatto can reach customers with different search needs.

In addition, content was created for the website that answers customers’ most common questions, such as:

• what does a roof renovation cost

• when is it worth replacing the roof

• how is the roof condition assessed

This improves visibility on Google and brings organic traffic to the website.

Conversion-optimised user experience

The design of the website particularly focused on making it as easy as possible for visitors to get in touch. Clear calls to action, such as a free condition assessment and enquiry for a quote, are prominently displayed throughout the site.

The structure also emphasised trust:

• customer feedback and references

• clear pricing with no hidden costs

• drone-based condition assessment

This way, the website not only attracts visitors, but also turns them into customers.

Results and impact on the business

The revamped Kotikatto.fi serves as a continuous lead generation channel, bringing in new customers without ongoing paid advertising. Search visibility improves over time as the content and structure support Google’s algorithms.

The website supports Kotikatto’s nationwide growth and enables services to be scaled to different cities.

VSCY was responsible for the whole project from start to finish

VSCY designed and implemented the website in its entirety, including the structure, visual identity, content and search engine optimisation.

The aim of the project was not merely to create an impressive website, but to build a business-supporting tool that delivers measurable results.

Kotikatto.fi is known for high-quality roof renovations, reliable execution and customer-oriented service, making it a strong player in the market for roof maintenance, roof condition assessments and roofing services throughout Finland.