Laitila

TikTok Launch and Brand Growth

Laitilan Wirvoitusjuomatehdas is one of Finland's most well-known beverage manufacturers, but before our collaboration began, the brand was not yet present on TikTok. The aim was to create a strong social media presence that resonates with a younger target audience and showcases the brand's history, values, and products in an engaging way.

Challenge:

Although Laitilan Wirvoitusjuomatehdas was known for its diverse product range, its digital visibility on TikTok was still to be built. The challenges were:

• How to launch the brand on TikTok in an interesting and effective way?

• How to reach and engage a younger target audience?

• How to connect the brand's values and storytelling in an entertaining social media format?

Solution:

VSCY took responsibility for Laitilan's TikTok launch and created a strategy based on:

1. Appealing and brand-reflective content: We introduced Laitilan's products and story in a way suitable for TikTok's format.

2. Interactivity and community building: We engaged the audience through questions, comments, and trends.

3. Visually strong execution: We invested in high-quality videos that reflect the brand's quality and traditions.

4. Continuous analysis and optimisation: We developed content continuously based on performance.

Results:

• Laitilan Wirvoitusjuomatehdas was successfully launched on TikTok.

• 70,000 organic views during the first campaigns.

• 764 new followers who engage with the brand's content.

• Significant audience engagement and positive reception.

Conclusion:

The TikTok launch executed by VSCY helped Laitilan Wirvoitusjuomatehdas reach a new target audience and increase its brand visibility in the digital environment. We continue our collaboration and are developing the content strategy to make it even more impactful.