The municipality of Raahe
Written by
Aaron Vihersola
3 minute read
3 minute read
3 minute read
The municipality of Ranua wanted to strengthen its digital presence and reach a wider audience through TikTok. VSCY implemented strategic content production that highlighted Ranua's natural beauty, the zoo, and community life. The follower count increased by 500, organic views rose to 170,000, and the content gathered 800 comments and 300 saves.
The municipality of Ranua wanted to strengthen its digital presence and reach a wider audience through TikTok. VSCY implemented strategic content production that highlighted Ranua's natural beauty, the zoo, and community life. The follower count increased by 500, organic views rose to 170,000, and the content gathered 800 comments and 300 saves.
The municipality of Ranua wanted to strengthen its digital presence and reach a wider audience through TikTok. VSCY implemented strategic content production that highlighted Ranua's natural beauty, the zoo, and community life. The follower count increased by 500, organic views rose to 170,000, and the content gathered 800 comments and 300 saves.
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Here is found:
Here is found:
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Visibility and Strengthening the Community on TikTok
The municipality of Rovaniemi wanted to highlight the unique features of its area and reach new audiences through social media. The aim was to strengthen the municipality's brand and attract both tourists and new residents. With TikTok, it was possible to showcase Rovaniemi's attractions in a new, dynamic way.
Challenge:
Although the municipality of Rovaniemi is known for its natural beauty and animal park, it previously did not have a strong presence on TikTok. The challenges were:
To build an engaging and interactive social media channel.
To highlight the nature, animal park, and community of Rovaniemi in an appealing way.
To encourage the audience to participate and engage with the content.
Solution:
VSCY developed a customised TikTok strategy for the municipality of Rovaniemi, focusing on the following factors:
Visually appealing and authentic content: Nature and urban images were combined with a narrative approach.
Interactivity: The audience was encouraged to comment and participate in discussions.
Targeted content creation: The region's special features, such as the animal park and local events, were highlighted.
Continuous analysis and optimisation: The performance of the videos was monitored and content was developed based on that.
Results:
500 new followers on TikTok.
170,000 organic views, significantly increasing the municipality's visibility.
800 comments and 300 saves, demonstrating strong audience engagement.
Conclusion:
The TikTok strategy implemented by VSCY has increased the awareness of Rovaniemi municipality and strengthened its digital presence. We will continue our collaboration, developing the content to be even more appealing and expanding Rovaniemi's digital footprint.
Visibility and Strengthening the Community on TikTok
The municipality of Rovaniemi wanted to highlight the unique features of its area and reach new audiences through social media. The aim was to strengthen the municipality's brand and attract both tourists and new residents. With TikTok, it was possible to showcase Rovaniemi's attractions in a new, dynamic way.
Challenge:
Although the municipality of Rovaniemi is known for its natural beauty and animal park, it previously did not have a strong presence on TikTok. The challenges were:
To build an engaging and interactive social media channel.
To highlight the nature, animal park, and community of Rovaniemi in an appealing way.
To encourage the audience to participate and engage with the content.
Solution:
VSCY developed a customised TikTok strategy for the municipality of Rovaniemi, focusing on the following factors:
Visually appealing and authentic content: Nature and urban images were combined with a narrative approach.
Interactivity: The audience was encouraged to comment and participate in discussions.
Targeted content creation: The region's special features, such as the animal park and local events, were highlighted.
Continuous analysis and optimisation: The performance of the videos was monitored and content was developed based on that.
Results:
500 new followers on TikTok.
170,000 organic views, significantly increasing the municipality's visibility.
800 comments and 300 saves, demonstrating strong audience engagement.
Conclusion:
The TikTok strategy implemented by VSCY has increased the awareness of Rovaniemi municipality and strengthened its digital presence. We will continue our collaboration, developing the content to be even more appealing and expanding Rovaniemi's digital footprint.
Visibility and Strengthening the Community on TikTok
The municipality of Rovaniemi wanted to highlight the unique features of its area and reach new audiences through social media. The aim was to strengthen the municipality's brand and attract both tourists and new residents. With TikTok, it was possible to showcase Rovaniemi's attractions in a new, dynamic way.
Challenge:
Although the municipality of Rovaniemi is known for its natural beauty and animal park, it previously did not have a strong presence on TikTok. The challenges were:
To build an engaging and interactive social media channel.
To highlight the nature, animal park, and community of Rovaniemi in an appealing way.
To encourage the audience to participate and engage with the content.
Solution:
VSCY developed a customised TikTok strategy for the municipality of Rovaniemi, focusing on the following factors:
Visually appealing and authentic content: Nature and urban images were combined with a narrative approach.
Interactivity: The audience was encouraged to comment and participate in discussions.
Targeted content creation: The region's special features, such as the animal park and local events, were highlighted.
Continuous analysis and optimisation: The performance of the videos was monitored and content was developed based on that.
Results:
500 new followers on TikTok.
170,000 organic views, significantly increasing the municipality's visibility.
800 comments and 300 saves, demonstrating strong audience engagement.
Conclusion:
The TikTok strategy implemented by VSCY has increased the awareness of Rovaniemi municipality and strengthened its digital presence. We will continue our collaboration, developing the content to be even more appealing and expanding Rovaniemi's digital footprint.
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"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.
"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.