Scandic

A Strong TikTok Strategy as Part of Brand Growth

Scandic wanted to increase its brand awareness and reach new customer groups through TikTok. Their goal was to create content that resonates with the target audience, enhances the brand's appeal, and builds a strong community within the platform.

Challenge:

Scandic needed a long-term TikTok strategy that not only increases visibility but also engages the audience and strengthens the brand image as dynamic and approachable.

Solution:

VSCY has been responsible for the content production and management of Scandic's TikTok channel for 1.5 years. The strategy has focused on the following elements:

1. Target Audience-Oriented Content: The videos are designed to appeal to the audience that Scandic is targeting.

2. Highlighting Brand Strengths: The content showcases the unique services, atmosphere, and customer experience of Scandic's hotels.

3. Interactivity and Community Building: Engagement with comments and audience participation has been emphasized to create an active and committed community on the channel.

4. Continuous Analysis and Optimization: The effectiveness of the content is constantly assessed and developed to ensure Scandic's TikTok presence remains relevant and impactful.

Results:

The collaboration has been successful, with Scandic's brand visibility and engagement on TikTok having grown significantly. The TikTok channel has become an important part of Scandic's marketing, attracting new customers and reinforcing the brand's position in the travel and hotel industry.

Conclusion:

The collaboration between VSCY and Scandic has demonstrated how an effectively executed TikTok strategy can bring tangible results for a brand. We will continue our long-term partnership and further develop the content strategy so that Scandic can fully leverage the opportunities offered by TikTok.