Finnish Workers' Sports Federation
Written by
Aaron Vihersola
3 minute read
3 minute read
3 minute read
VSCY has been responsible for the content production and management of the Finnish Workers' Sports Federation (TUL) TikTok and YouTube channels for over two years. We have increased their follower count, achieved 300,000 organic views, and built an engaged community that shares the joy of exercise.
VSCY has been responsible for the content production and management of the Finnish Workers' Sports Federation (TUL) TikTok and YouTube channels for over two years. We have increased their follower count, achieved 300,000 organic views, and built an engaged community that shares the joy of exercise.
VSCY has been responsible for the content production and management of the Finnish Workers' Sports Federation (TUL) TikTok and YouTube channels for over two years. We have increased their follower count, achieved 300,000 organic views, and built an engaged community that shares the joy of exercise.
Here is found:
Here is found:
Here is found:
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Enjoying Exercise in the Digital World for Over Two Years
The Finnish Workers' Sports Federation (TUL) is committed to providing low-threshold exercise opportunities for children, youth, and adults across Finland. TUL wanted to strengthen its digital presence and reach new groups of exercisers through TikTok and YouTube.
Challenge:
Although TUL is an established player in the Finnish sports field, its social media channels previously did not reach the desired target audience. The challenge was:
How to highlight the joy of exercise and community on social media?
How to particularly reach a younger audience and get them interested in low-threshold exercise?
How to build an active and engaging community for TUL on TikTok and YouTube?
Solution:
VSCY developed a social media strategy for TUL that focused on:
Fun and instructional short videos: The content encourages viewers to discover the joy of exercise and try new activities.
Engaging community building: Interaction with followers and inclusive content increased engagement.
Showcasing low-threshold forms of exercise: The videos highlighted how exercise is accessible and enjoyable for everyone.
Continuous development and optimization: We analyze data to adapt content and adjust strategies to maximize effectiveness.
Results:
300,000 organic views on TikTok and YouTube.
3,800 followers who actively engage with the content.
13,000 likes and 1,300 saves, indicating the content's value to the audience.
TUL's digital visibility and impact have significantly increased.
Conclusion:
VSCY has been a key player in developing and strengthening TUL's digital presence. We have built them a social media strategy that highlights the joy of exercise in a captivating and inspiring way. We will continue to collaborate to develop even more effective ways to engage the audience and spread the joy of exercise more widely.
Enjoying Exercise in the Digital World for Over Two Years
The Finnish Workers' Sports Federation (TUL) is committed to providing low-threshold exercise opportunities for children, youth, and adults across Finland. TUL wanted to strengthen its digital presence and reach new groups of exercisers through TikTok and YouTube.
Challenge:
Although TUL is an established player in the Finnish sports field, its social media channels previously did not reach the desired target audience. The challenge was:
How to highlight the joy of exercise and community on social media?
How to particularly reach a younger audience and get them interested in low-threshold exercise?
How to build an active and engaging community for TUL on TikTok and YouTube?
Solution:
VSCY developed a social media strategy for TUL that focused on:
Fun and instructional short videos: The content encourages viewers to discover the joy of exercise and try new activities.
Engaging community building: Interaction with followers and inclusive content increased engagement.
Showcasing low-threshold forms of exercise: The videos highlighted how exercise is accessible and enjoyable for everyone.
Continuous development and optimization: We analyze data to adapt content and adjust strategies to maximize effectiveness.
Results:
300,000 organic views on TikTok and YouTube.
3,800 followers who actively engage with the content.
13,000 likes and 1,300 saves, indicating the content's value to the audience.
TUL's digital visibility and impact have significantly increased.
Conclusion:
VSCY has been a key player in developing and strengthening TUL's digital presence. We have built them a social media strategy that highlights the joy of exercise in a captivating and inspiring way. We will continue to collaborate to develop even more effective ways to engage the audience and spread the joy of exercise more widely.
Enjoying Exercise in the Digital World for Over Two Years
The Finnish Workers' Sports Federation (TUL) is committed to providing low-threshold exercise opportunities for children, youth, and adults across Finland. TUL wanted to strengthen its digital presence and reach new groups of exercisers through TikTok and YouTube.
Challenge:
Although TUL is an established player in the Finnish sports field, its social media channels previously did not reach the desired target audience. The challenge was:
How to highlight the joy of exercise and community on social media?
How to particularly reach a younger audience and get them interested in low-threshold exercise?
How to build an active and engaging community for TUL on TikTok and YouTube?
Solution:
VSCY developed a social media strategy for TUL that focused on:
Fun and instructional short videos: The content encourages viewers to discover the joy of exercise and try new activities.
Engaging community building: Interaction with followers and inclusive content increased engagement.
Showcasing low-threshold forms of exercise: The videos highlighted how exercise is accessible and enjoyable for everyone.
Continuous development and optimization: We analyze data to adapt content and adjust strategies to maximize effectiveness.
Results:
300,000 organic views on TikTok and YouTube.
3,800 followers who actively engage with the content.
13,000 likes and 1,300 saves, indicating the content's value to the audience.
TUL's digital visibility and impact have significantly increased.
Conclusion:
VSCY has been a key player in developing and strengthening TUL's digital presence. We have built them a social media strategy that highlights the joy of exercise in a captivating and inspiring way. We will continue to collaborate to develop even more effective ways to engage the audience and spread the joy of exercise more widely.
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"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.
"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.