Tubecon Games

Challenge:

Tubecon Games needed an experienced partner for organising esports tournaments and for managing gaming influencers at the event. The challenges included:

• Planning and execution of tournaments: Fortnite and Minecraft tournaments required seamless execution and a high level of production.

• Influencer acquisition: The event needed the right gaming influencers who would engage the audience and add value to the event.

• Participant engagement: The gaming areas and event programme needed to be interesting and engaging.

Solution:

VSCY stepped in and took full responsibility for the gaming side of Tubecon Games, which included:

1. Building and managing the three largest gaming halls: We created an impressive gaming area at the event, where visitors could experience top-level gaming experiences.

2. Organising tournaments: We were responsible for the smooth running of both the Fortnite and Minecraft tournaments, from planning to execution.

3. Acquisition of gaming influencers and Meet N Greet events: We attracted some of Finland’s most popular gaming influencers to the event and arranged opportunities for the audience to meet them.

4. Content production and marketing: We produced TikTok and Instagram content for Tubecon Games, which increased the event's visibility and attracted more participants.

Results:

• Tubecon Games attracted a record number of participants.

• The popularity of the tournaments and influencer events exceeded expectations.

• The event's organisation received positive feedback from players and the audience.

• TikTok and Instagram content increased the event's visibility and appeal.

Conclusion:

VSCY has been a key part of the development of Tubecon Games' gaming side and the success of the event. We will continue to collaborate and improve the event further in the coming years.