What is a hook?

Written by

Avatar of author

Aaron Vihersola

Co-founder

2 min reading time

A hook is the first 1-3 seconds of a video or advertisement, designed to stop the scroll and provide a clear reason to watch/click. A good hook promises a concrete benefit, shows a result, or makes a sharp claim – immediately.

What is POAS?

POAS (Profit On Ad Spend) indicates how much profit advertising generates in relation to its cost.{

Ready to take your company, product, or brand to the next level?

Let's arrange a meeting with our team of professionals, where we will discuss your company's current situation, assess your needs, and evaluate whether we are the right partner to take your business, products, or brand to the next level.

Agree on the meeting
Chattaa WhatsAppissa