Food marketing

Food marketing

Food marketing

Food marketing and beverage marketing

Content and advertising that elevate products from the shelf to the shopping cart.

Markkinointitoimiston tiimi
Markkinointitoimiston tiimi
Markkinointitoimiston tiimi
  • Ambassador programs

  • Product testing

  • Whitelisting/Spark Ads

  • Influencer collaborations

  • UGC videos

  • Ambassador programs

  • Product testing

  • Whitelisting/Spark Ads

  • Influencer collaborations

  • UGC videos

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Food marketing

External food marketing partner for product launches and growth

Recipe videos and usage situations

Recipe videos and usage situations

Some campaigns and influencer collaborations

Some campaigns and influencer collaborations

Sales-supporting digital advertising

Sales-supporting digital advertising

How food marketing works

Product and target group

Let's go through the product's taste, concept, price, distribution, and target groups. We will identify the situations in which the product is used and what the buyer values.

Product and target group

Let's go through the product's taste, concept, price, distribution, and target groups. We will identify the situations in which the product is used and what the buyer values.

Concept and recipes

We will plan the recipes, usage situation ideas, and content concept. We will decide what kind of videos, images, and texts best support food marketing and beverage marketing.

Concept and recipes

We will plan the recipes, usage situation ideas, and content concept. We will decide what kind of videos, images, and texts best support food marketing and beverage marketing.

Production and campaigns

Let's film recipe videos, social media clips and still images. We'll build campaigns for TikTok, Instagram, YouTube and other selected channels, as well as influencer collaborations.

Production and campaigns

Let's film recipe videos, social media clips and still images. We'll build campaigns for TikTok, Instagram, YouTube and other selected channels, as well as influencer collaborations.

Tracking and optimisation

We will monitor view counts, engagement, online store sales, and possible in-store data. We will continue with the most effective recipes and campaigns, and eliminate the weak ones.

Tracking and optimisation

We will monitor view counts, engagement, online store sales, and possible in-store data. We will continue with the most effective recipes and campaigns, and eliminate the weak ones.

Why work
with us

Practical experience in food marketing

We have done food marketing and beverage marketing for several brands. We know what kinds of recipes, videos, and campaigns get products moving off the shelf.

Practical experience in food marketing

We have done food marketing and beverage marketing for several brands. We know what kinds of recipes, videos, and campaigns get products moving off the shelf.

Recipe and social media in the same package

We design the recipes immediately for social media formats. From one description, we can create multiple short videos, images, and versions for different channels.

Recipe and social media in the same package

We design the recipes immediately for social media formats. From one description, we can create multiple short videos, images, and versions for different channels.

Food marketing on the terms of the channels

We first optimize the content for TikTok, Instagram Reels, and YouTube Shorts, and only afterwards do we modify it for other uses. This way, the content works where the consumer is.

Food marketing on the terms of the channels

We first optimize the content for TikTok, Instagram Reels, and YouTube Shorts, and only afterwards do we modify it for other uses. This way, the content works where the consumer is.

Collaboration with influencers without unnecessary hassle

We find suitable creators for the brand, agree on the practices, and guide the content. You only need to give approval and monitor the results.

Collaboration with influencers without unnecessary hassle

We find suitable creators for the brand, agree on the practices, and guide the content. You only need to give approval and monitor the results.

Connection to store and online sales

The goal is not just visibility. We monitor how food marketing and beverage marketing affect sales in stores and online.

Connection to store and online sales

The goal is not just visibility. We monitor how food marketing and beverage marketing affect sales in stores and online.

Brand and sales in the same plan

We do not separate brand advertising from tactical campaigning. The plan supports both brand equity and campaign sales simultaneously.

Brand and sales in the same plan

We do not separate brand advertising from tactical campaigning. The plan supports both brand equity and campaign sales simultaneously.

Transparent pricing

Start

The starter package for food marketing and beverage marketing for a single product or flavor. Clear launch and initial recipe videos.

Growth

Growth package for multiple products. Continuous food marketing and beverage marketing with recipes, social media campaigns and influencers.

Premium

Comprehensive food marketing and beverage marketing for multiple markets and product categories from a single team.

Start

€1,500

/kk

Food Start is suitable for a brand that wants to test food marketing or launch a new flavour in a controlled manner. You'll receive the concept, recipe videos, and social media campaign, which will bring visibility to the product and the first sales spikes without heavy processes.

Launch meeting and target group mapping

2 recipe or usage situation videos per month

A campaign for a main product in selected channels

Basic monitoring and report of views and clicks

Project management and publication schedule managed

Transparent pricing

Start

The starter package for food marketing and beverage marketing for a single product or flavor. Clear launch and initial recipe videos.

Growth

Growth package for multiple products. Continuous food marketing and beverage marketing with recipes, social media campaigns and influencers.

Premium

Comprehensive food marketing and beverage marketing for multiple markets and product categories from a single team.

Start

€1,500

/kk

Food Start is suitable for a brand that wants to test food marketing or launch a new flavour in a controlled manner. You'll receive the concept, recipe videos, and social media campaign, which will bring visibility to the product and the first sales spikes without heavy processes.

Launch meeting and target group mapping

2 recipe or usage situation videos per month

A campaign for a main product in selected channels

Basic monitoring and report of views and clicks

Project management and publication schedule managed

Transparent pricing

Start

The starter package for food marketing and beverage marketing for a single product or flavor. Clear launch and initial recipe videos.

Growth

Growth package for multiple products. Continuous food marketing and beverage marketing with recipes, social media campaigns and influencers.

Premium

Comprehensive food marketing and beverage marketing for multiple markets and product categories from a single team.

Start

€1,500

/kk

Food Start is suitable for a brand that wants to test food marketing or launch a new flavour in a controlled manner. You'll receive the concept, recipe videos, and social media campaign, which will bring visibility to the product and the first sales spikes without heavy processes.

Launch meeting and target group mapping

2 recipe or usage situation videos per month

A campaign for a main product in selected channels

Basic monitoring and report of views and clicks

Project management and publication schedule managed

Contact us.

Contact us.

Contact us.

Book an appointment, and we will discuss how we can bring your vision to life.

Our customers' experiences

Our customers' experiences

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

As seen on:

Frequently asked questions about food marketing

Frequently asked questions about food marketing

How does VSCY practically implement food marketing?

Why recipe videos work in food marketing

Which channels are the most important in food marketing?

How can the results of food marketing be measured?

Can the same campaign support both the store and the online shop?

What does food marketing mean?

How does VSCY practically implement food marketing?

Why recipe videos work in food marketing

Which channels are the most important in food marketing?

How can the results of food marketing be measured?

Can the same campaign support both the store and the online shop?

What does food marketing mean?

How does VSCY practically implement food marketing?

Why recipe videos work in food marketing

Which channels are the most important in food marketing?

How can the results of food marketing be measured?

Can the same campaign support both the store and the online shop?

What does food marketing mean?

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

VSCY

Kauppakeskus REDI (2. Kerros), Kalasatama, Helsinki

3287649-6

Visu Agency Oy

VSCY

Kauppakeskus REDI (2. Kerros), Kalasatama, Helsinki

3287649-6

Visu Agency Oy

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