Food marketing
Food marketing and beverage marketing
Content and advertising that elevate products from the shelf to the shopping cart.
Food marketing
External food marketing partner for product launches and growth
How food marketing works
Product and target group
Let's go through the product's taste, concept, price, distribution, and target groups. We will identify the situations in which the product is used and what the buyer values.
Concept and recipes
We will plan the recipes, usage situation ideas, and content concept. We will decide what kind of videos, images, and texts best support food marketing and beverage marketing.
Production and campaigns
Let's film recipe videos, social media clips and still images. We'll build campaigns for TikTok, Instagram, YouTube and other selected channels, as well as influencer collaborations.
Tracking and optimisation
We will monitor view counts, engagement, online store sales, and possible in-store data. We will continue with the most effective recipes and campaigns, and eliminate the weak ones.
Why work
with us
Practical experience in food marketing
We have done food marketing and beverage marketing for several brands. We know what kinds of recipes, videos, and campaigns get products moving off the shelf.
Recipe and social media in the same package
We design the recipes immediately for social media formats. From one description, we can create multiple short videos, images, and versions for different channels.
Food marketing on the terms of the channels
We first optimize the content for TikTok, Instagram Reels, and YouTube Shorts, and only afterwards do we modify it for other uses. This way, the content works where the consumer is.
Collaboration with influencers without unnecessary hassle
We find suitable creators for the brand, agree on the practices, and guide the content. You only need to give approval and monitor the results.
Connection to store and online sales
The goal is not just visibility. We monitor how food marketing and beverage marketing affect sales in stores and online.
Brand and sales in the same plan
We do not separate brand advertising from tactical campaigning. The plan supports both brand equity and campaign sales simultaneously.
Contact us.
Book an appointment, and we will discuss how we can bring your vision to life.
"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."
Hanna Salo
Willa Shopping Centre
"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."
Simo Kekäläinen
WELL02
"Thank you very much for the friendly and professional service! Everything is going great!"
Pia Ahti
NIEMI Moving Services
"Very good, active, and professional service, as well as friendly staff."
Tom Weckman
Sportlife
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