Hotel marketing
Hotel marketing and accommodation marketing
Hotel marketing that increases direct bookings and levels out occupancy throughout the year.
Hotel marketing
External hotel marketing partner for direct sales
How hotel marketing works
Target groups and seasons
We define the target groups for hotel marketing, such as leisure guests, corporate clients, groups, and event attendees. We will go through the main seasons and quieter periods that accommodation marketing smooths out.
Concept and content
Planning the hotel marketing concept, visual style, and messages for different target groups. We capture the rooms, spaces, services, restaurant, and surroundings in videos and photos, and create social media and website content from them.
Advertising and booking path
We build accommodation marketing campaigns for search engines and social media channels. We direct traffic straight to the hotel's own site and booking system to increase direct bookings.
Tracking and optimisation
We monitor reservations, occupancy rates, average prices, and the revenue from campaigns. Hotel marketing and accommodation marketing are constantly evolving based on data, not guesswork.
Why work
with us
Hotel marketing tied to direct bookings
We are planning hotel marketing so that the main metric is direct bookings from our own website. This way, accommodation marketing reduces dependence on booking portals.
Strong visual hotel content
We depict the rooms, spa area, restaurant, meeting spaces, and surroundings in a high-quality manner. The guest can immediately see what kind of experience is in store, which improves the path from click to booking.
Seasonal accommodation marketing
You can cancel or change your package flexibly with a month's notice.
Understanding OTA channels and direct sales
We know how booking portals work and how hotel marketing can redirect some of the demand back to their own sites. Accommodation marketing supports both, but emphasizes direct bookings.
Suitable for one hotel and the entire chain
We can handle the marketing of an individual hotel or an entire chain of hotels. A common approach for the brand, but targeted campaigns and content.
Reporting that speaks the language of hotel management
Reports explain how hotel marketing and accommodation marketing affect occupancy rates, average prices, sales, and the return on advertising. The information can easily be forwarded to management and owners.
Contact us.
Book an appointment, and we will discuss how we can bring your vision to life.
"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."
Hanna Salo
Willa Shopping Centre
"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."
Simo Kekäläinen
WELL02
"Thank you very much for the friendly and professional service! Everything is going great!"
Pia Ahti
NIEMI Moving Services
"Very good, active, and professional service, as well as friendly staff."
Tom Weckman
Sportlife
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