Hotel marketing

Hotel marketing

Hotel marketing

Hotel marketing and accommodation marketing

Hotel marketing that increases direct bookings and levels out occupancy throughout the year.

Markkinointitoimiston tiimi
Markkinointitoimiston tiimi
Markkinointitoimiston tiimi
  • Ambassador programs

  • Product testing

  • Whitelisting/Spark Ads

  • Influencer collaborations

  • UGC videos

  • Ambassador programs

  • Product testing

  • Whitelisting/Spark Ads

  • Influencer collaborations

  • UGC videos

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Hotel marketing

External hotel marketing partner for direct sales

Direct bookings from your own pages

Direct bookings from your own pages

Hotel marketing by season

Hotel marketing by season

Accommodation marketing company and leisure time customers

Accommodation marketing company and leisure time customers

How hotel marketing works

Target groups and seasons

We define the target groups for hotel marketing, such as leisure guests, corporate clients, groups, and event attendees. We will go through the main seasons and quieter periods that accommodation marketing smooths out.

Target groups and seasons

We define the target groups for hotel marketing, such as leisure guests, corporate clients, groups, and event attendees. We will go through the main seasons and quieter periods that accommodation marketing smooths out.

Concept and content

Planning the hotel marketing concept, visual style, and messages for different target groups. We capture the rooms, spaces, services, restaurant, and surroundings in videos and photos, and create social media and website content from them.

Concept and content

Planning the hotel marketing concept, visual style, and messages for different target groups. We capture the rooms, spaces, services, restaurant, and surroundings in videos and photos, and create social media and website content from them.

Advertising and booking path

We build accommodation marketing campaigns for search engines and social media channels. We direct traffic straight to the hotel's own site and booking system to increase direct bookings.

Advertising and booking path

We build accommodation marketing campaigns for search engines and social media channels. We direct traffic straight to the hotel's own site and booking system to increase direct bookings.

Tracking and optimisation

We monitor reservations, occupancy rates, average prices, and the revenue from campaigns. Hotel marketing and accommodation marketing are constantly evolving based on data, not guesswork.

Tracking and optimisation

We monitor reservations, occupancy rates, average prices, and the revenue from campaigns. Hotel marketing and accommodation marketing are constantly evolving based on data, not guesswork.

Why work
with us

Hotel marketing tied to direct bookings

We are planning hotel marketing so that the main metric is direct bookings from our own website. This way, accommodation marketing reduces dependence on booking portals.

Hotel marketing tied to direct bookings

We are planning hotel marketing so that the main metric is direct bookings from our own website. This way, accommodation marketing reduces dependence on booking portals.

Strong visual hotel content

We depict the rooms, spa area, restaurant, meeting spaces, and surroundings in a high-quality manner. The guest can immediately see what kind of experience is in store, which improves the path from click to booking.

Strong visual hotel content

We depict the rooms, spa area, restaurant, meeting spaces, and surroundings in a high-quality manner. The guest can immediately see what kind of experience is in store, which improves the path from click to booking.

Seasonal accommodation marketing

You can cancel or change your package flexibly with a month's notice.

Seasonal accommodation marketing

You can cancel or change your package flexibly with a month's notice.

Understanding OTA channels and direct sales

We know how booking portals work and how hotel marketing can redirect some of the demand back to their own sites. Accommodation marketing supports both, but emphasizes direct bookings.

Understanding OTA channels and direct sales

We know how booking portals work and how hotel marketing can redirect some of the demand back to their own sites. Accommodation marketing supports both, but emphasizes direct bookings.

Suitable for one hotel and the entire chain

We can handle the marketing of an individual hotel or an entire chain of hotels. A common approach for the brand, but targeted campaigns and content.

Suitable for one hotel and the entire chain

We can handle the marketing of an individual hotel or an entire chain of hotels. A common approach for the brand, but targeted campaigns and content.

Reporting that speaks the language of hotel management

Reports explain how hotel marketing and accommodation marketing affect occupancy rates, average prices, sales, and the return on advertising. The information can easily be forwarded to management and owners.

Reporting that speaks the language of hotel management

Reports explain how hotel marketing and accommodation marketing affect occupancy rates, average prices, sales, and the return on advertising. The information can easily be forwarded to management and owners.

Transparent pricing

Hotel Start

Starter package for hotel marketing and accommodation marketing. Clear basic visibility and initial campaigns for direct bookings.

Hotel Growth

Growth package for hotels that want more direct bookings and a more stable occupancy rate throughout the year.

Hotel Chain

Comprehensive hotel marketing and accommodation marketing for multiple destinations and markets from a single team.

Hotel Start

€1600

/kk

Hotel Start is suitable for hotels and accommodation providers that want to kickstart hotel marketing without complicated projects. You will receive the concept, basic content, and advertising that directs visitors to your own pages and booking system.

Kick-off meeting for hotel marketing and goal definition

Basic description or a short hotel video for use on social media channels

Basic implementation of search advertising and social media campaign

Basic monitoring of reservations and online traffic

Project management and publication schedule managed

Transparent pricing

Hotel Start

Starter package for hotel marketing and accommodation marketing. Clear basic visibility and initial campaigns for direct bookings.

Hotel Growth

Growth package for hotels that want more direct bookings and a more stable occupancy rate throughout the year.

Hotel Chain

Comprehensive hotel marketing and accommodation marketing for multiple destinations and markets from a single team.

Hotel Start

€1600

/kk

Hotel Start is suitable for hotels and accommodation providers that want to kickstart hotel marketing without complicated projects. You will receive the concept, basic content, and advertising that directs visitors to your own pages and booking system.

Kick-off meeting for hotel marketing and goal definition

Basic description or a short hotel video for use on social media channels

Basic implementation of search advertising and social media campaign

Basic monitoring of reservations and online traffic

Project management and publication schedule managed

Transparent pricing

Hotel Start

Starter package for hotel marketing and accommodation marketing. Clear basic visibility and initial campaigns for direct bookings.

Hotel Growth

Growth package for hotels that want more direct bookings and a more stable occupancy rate throughout the year.

Hotel Chain

Comprehensive hotel marketing and accommodation marketing for multiple destinations and markets from a single team.

Hotel Start

€1600

/kk

Hotel Start is suitable for hotels and accommodation providers that want to kickstart hotel marketing without complicated projects. You will receive the concept, basic content, and advertising that directs visitors to your own pages and booking system.

Kick-off meeting for hotel marketing and goal definition

Basic description or a short hotel video for use on social media channels

Basic implementation of search advertising and social media campaign

Basic monitoring of reservations and online traffic

Project management and publication schedule managed

Contact us.

Contact us.

Contact us.

Book an appointment, and we will discuss how we can bring your vision to life.

Our customers' experiences

Our customers' experiences

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

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Frequently asked questions about hotel marketing

Frequently asked questions about hotel marketing

What is the difference between hotel marketing and accommodation marketing?

How does VSCY practically implement hotel marketing

Which channels work best in hotel marketing?

How the results of hotel marketing are measured

Can hotel marketing reduce dependence on booking portals?

What does hotel marketing mean?

What is the difference between hotel marketing and accommodation marketing?

How does VSCY practically implement hotel marketing

Which channels work best in hotel marketing?

How the results of hotel marketing are measured

Can hotel marketing reduce dependence on booking portals?

What does hotel marketing mean?

What is the difference between hotel marketing and accommodation marketing?

How does VSCY practically implement hotel marketing

Which channels work best in hotel marketing?

How the results of hotel marketing are measured

Can hotel marketing reduce dependence on booking portals?

What does hotel marketing mean?

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

VSCY

Kauppakeskus REDI (2. Kerros), Kalasatama, Helsinki

3287649-6

Visu Agency Oy

VSCY

Kauppakeskus REDI (2. Kerros), Kalasatama, Helsinki

3287649-6

Visu Agency Oy

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