Ambassador programs
Product testing
Whitelisting/Spark Ads
Influencer collaborations
UGC videos
Ambassador programs
Product testing
Whitelisting/Spark Ads
Influencer collaborations
UGC videos
Shopping mall marketing
External shopping centre marketing partner for the centre and
retail stores
Shopping centre marketing that increases visitor numbers
Shopping centre marketing that increases visitor numbers
Retail marketing to support store sales
Retail marketing to support store sales
Events and campaigns that activate visitors
Events and campaigns that activate visitors
How shopping mall marketing works
Starting situation and objectives
We define the objectives of shopping centre marketing and retail marketing. We go through visitor numbers, the needs of the stores, events, and the centre's brand. We decide what we want to measure and what we want to grow.
Starting situation and objectives
We define the objectives of shopping centre marketing and retail marketing. We go through visitor numbers, the needs of the stores, events, and the centre's brand. We decide what we want to measure and what we want to grow.
Content and event concepts
We are planning a content strategy and event concepts for shopping centre marketing. We produce videos, images, and publication series that highlight the centre's daily life, shops, innovations, and services.
Content and event concepts
We are planning a content strategy and event concepts for shopping centre marketing. We produce videos, images, and publication series that highlight the centre's daily life, shops, innovations, and services.
Retail marketing and campaigns
We build retail marketing campaigns that highlight store offers, launches, and seasons. We integrate shopping mall marketing and retail marketing into a single plan so that the entire centre benefits.
Retail marketing and campaigns
We build retail marketing campaigns that highlight store offers, launches, and seasons. We integrate shopping mall marketing and retail marketing into a single plan so that the entire centre benefits.
Reporting and development
We monitor visitor numbers, campaign results, and feedback from stores. Shopping centre marketing and retail marketing are constantly evolving based on which content and events perform the best.
Reporting and development
We monitor visitor numbers, campaign results, and feedback from stores. Shopping centre marketing and retail marketing are constantly evolving based on which content and events perform the best.
Why work
with us
Shopping centre marketing that supports all stores
We plan the shopping centre marketing from the perspective of the entire centre. We highlight various shops equally and create campaigns that benefit both anchor stores and smaller businesses.
Shopping centre marketing that supports all stores
We plan the shopping centre marketing from the perspective of the entire centre. We highlight various shops equally and create campaigns that benefit both anchor stores and smaller businesses.
Retail marketing from the same team
Shopping centre marketing and retail marketing are managed by the same team. A common approach for the centre's brand, but each store has its own way of appearing and selling.
Retail marketing from the same team
Shopping centre marketing and retail marketing are managed by the same team. A common approach for the centre's brand, but each store has its own way of appearing and selling.
Events that attract visitors
We plan events and campaigns that attract visitors to the center. Gaming events, family days, campaign weeks, and launches are integrated into shopping center marketing and retail marketing.
Events that attract visitors
We plan events and campaigns that attract visitors to the center. Gaming events, family days, campaign weeks, and launches are integrated into shopping center marketing and retail marketing.
Local targeting in effective use
We target advertising around the centre and in the key areas. Shopping centre marketing reaches people who are moving in the area and have a genuine intention to purchase.
Local targeting in effective use
We target advertising around the centre and in the key areas. Shopping centre marketing reaches people who are moving in the area and have a genuine intention to purchase.
Cooperation with tenants and management
We work closely with the management of the shopping centre and the tenants. We gather ideas and needs from the shops and incorporate them into the shopping centre marketing and retail marketing plan.
Cooperation with tenants and management
We work closely with the management of the shopping centre and the tenants. We gather ideas and needs from the shops and incorporate them into the shopping centre marketing and retail marketing plan.
Reporting that interests the owner
The reports compile the results of shopping mall marketing and retail marketing. Visitor numbers, campaign reach, and store feedback are presented in a way that is easy to convey to owners and investors.
Reporting that interests the owner
The reports compile the results of shopping mall marketing and retail marketing. Visitor numbers, campaign reach, and store feedback are presented in a way that is easy to convey to owners and investors.
Transparent pricing
Mall Start
Start package for shopping center marketing and retail marketing. Basic visibility, clear plan, and first campaigns.
Mall Momentum
Continuous shopping centre marketing and retail marketing that keeps the centre visible in everyday life and events.
Mall Full Service
Comprehensive shopping centre marketing and retail marketing, in which VSCY operates as the centre's own marketing team.
Mall Start
€2500
/kk
Mall Start is suitable for shopping centres that want to initiate planned shopping centre marketing and retail marketing without a heavy organisational change. You will receive a clear plan, content, and campaigns that bring more visitors and support the sales of the stores.
Shopping centre marketing kick-off meeting and goal setting
Content and publication plan for three months and publication calendar
Two campaigns a month in selected channels
Basic monitoring and report on visitor numbers and campaign reach
Project management and close communication with management and tenants
Transparent pricing
Mall Start
Start package for shopping center marketing and retail marketing. Basic visibility, clear plan, and first campaigns.
Mall Momentum
Continuous shopping centre marketing and retail marketing that keeps the centre visible in everyday life and events.
Mall Full Service
Comprehensive shopping centre marketing and retail marketing, in which VSCY operates as the centre's own marketing team.
Mall Start
€2500
/kk
Mall Start is suitable for shopping centres that want to initiate planned shopping centre marketing and retail marketing without a heavy organisational change. You will receive a clear plan, content, and campaigns that bring more visitors and support the sales of the stores.
Shopping centre marketing kick-off meeting and goal setting
Content and publication plan for three months and publication calendar
Two campaigns a month in selected channels
Basic monitoring and report on visitor numbers and campaign reach
Project management and close communication with management and tenants
Transparent pricing
Mall Start
Start package for shopping center marketing and retail marketing. Basic visibility, clear plan, and first campaigns.
Mall Momentum
Continuous shopping centre marketing and retail marketing that keeps the centre visible in everyday life and events.
Mall Full Service
Comprehensive shopping centre marketing and retail marketing, in which VSCY operates as the centre's own marketing team.
Mall Start
€2500
/kk
Mall Start is suitable for shopping centres that want to initiate planned shopping centre marketing and retail marketing without a heavy organisational change. You will receive a clear plan, content, and campaigns that bring more visitors and support the sales of the stores.
Shopping centre marketing kick-off meeting and goal setting
Content and publication plan for three months and publication calendar
Two campaigns a month in selected channels
Basic monitoring and report on visitor numbers and campaign reach
Project management and close communication with management and tenants
Contact us.
Contact us.
Contact us.
Book an appointment, and we will discuss how we can bring your vision to life.
Our customers' experiences
Our customers' experiences
"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."
Hanna Salo
Willa Shopping Centre
"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."
Hanna Salo
Willa Shopping Centre
"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."
Hanna Salo
Willa Shopping Centre
"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."
Simo Kekäläinen
WELL02
"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."
Simo Kekäläinen
WELL02
"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."
Simo Kekäläinen
WELL02
"Thank you very much for the friendly and professional service! Everything is going great!"
Pia Ahti
NIEMI Moving Services
"Thank you very much for the friendly and professional service! Everything is going great!"
Pia Ahti
NIEMI Moving Services
"Thank you very much for the friendly and professional service! Everything is going great!"
Pia Ahti
NIEMI Moving Services
"Very good, active, and professional service, as well as friendly staff."
Tom Weckman
Sportlife
"Very good, active, and professional service, as well as friendly staff."
Tom Weckman
Sportlife
"Very good, active, and professional service, as well as friendly staff."
Tom Weckman
Sportlife
As seen on:
Frequently asked questions about shopping centre marketing
Frequently asked questions about shopping centre marketing
"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.
"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.
"Quality work, agile execution."
If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.