Shopping centre marketing
Shopping centre marketing and retail marketing
Shopping centre marketing that attracts visitors, supports businesses and increases sales.
Shopping mall marketing
External shopping centre marketing partner for the centre and
retail stores
How shopping mall marketing works
Starting situation and objectives
We define the objectives of shopping centre marketing and retail marketing. We go through visitor numbers, the needs of the stores, events, and the centre's brand. We decide what we want to measure and what we want to grow.
Content and event concepts
We are planning a content strategy and event concepts for shopping centre marketing. We produce videos, images, and publication series that highlight the centre's daily life, shops, innovations, and services.
Retail marketing and campaigns
We build retail marketing campaigns that highlight store offers, launches, and seasons. We integrate shopping mall marketing and retail marketing into a single plan so that the entire centre benefits.
Reporting and development
We monitor visitor numbers, campaign results, and feedback from stores. Shopping centre marketing and retail marketing are constantly evolving based on which content and events perform the best.
Why work
with us
Shopping centre marketing that supports all stores
We plan the shopping centre marketing from the perspective of the entire centre. We highlight various shops equally and create campaigns that benefit both anchor stores and smaller businesses.
Retail marketing from the same team
Shopping centre marketing and retail marketing are managed by the same team. A common approach for the centre's brand, but each store has its own way of appearing and selling.
Events that attract visitors
We plan events and campaigns that attract visitors to the center. Gaming events, family days, campaign weeks, and launches are integrated into shopping center marketing and retail marketing.
Local targeting in effective use
We target advertising around the centre and in the key areas. Shopping centre marketing reaches people who are moving in the area and have a genuine intention to purchase.
Cooperation with tenants and management
We work closely with the management of the shopping centre and the tenants. We gather ideas and needs from the shops and incorporate them into the shopping centre marketing and retail marketing plan.
Reporting that interests the owner
The reports compile the results of shopping mall marketing and retail marketing. Visitor numbers, campaign reach, and store feedback are presented in a way that is easy to convey to owners and investors.
Contact us.
Book an appointment, and we will discuss how we can bring your vision to life.
"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."
Hanna Salo
Willa Shopping Centre
"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."
Simo Kekäläinen
WELL02
"Thank you very much for the friendly and professional service! Everything is going great!"
Pia Ahti
NIEMI Moving Services
"Very good, active, and professional service, as well as friendly staff."
Tom Weckman
Sportlife
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