Municipal marketing
Municipal marketing and urban marketing
Attractiveness, event visitors, and clear reporting to the municipal leadership.
Municipal marketing
External municipal marketing partner for the entire municipality's use
How does municipal marketing work?
Current situation mapping
We are reviewing municipal communication, social media channels, websites, events, and objectives. We identify what municipal marketing and city marketing aim to achieve and who the messages are intended for.
Strategy and core messages
We define target groups such as residents, new movers, businesses, and tourists. We will build the core messages for municipal marketing and a content calendar for the entire year.
Contents and campaigns
We produce videos, images, and articles that tell about the everyday life, services, and events of the municipality. We build municipal marketing campaigns for social media and digital advertising.
Reporting and development
We monitor the reach of campaigns, the number of visitors to the website, and the results of events. Reports support decision-making and help to develop municipal marketing to the next level.
Why work
with us
Municipal marketing from the resident's perspective
We do not communicate from within the organization. We build municipal marketing through the daily lives of residents, businesses, and tourists, so that the messages feel authentic.
Understanding the requirements of the public sector
We know that municipal marketing and urban marketing require clear reporting and justification. We take procurement practices and decision-making processes into account.
City marketing with a year-round calendar
We are planning a municipal and city marketing annual calendar, where events, recruitments, and campaigns support each other and do not compete with each other.
Contents that reflect real life in the municipality
We depict the municipality's locations, services, and people authentically. When municipal marketing shows everyday life, a potential resident can envision themselves in it.
Targeted digital advertising for different audiences
We target urban marketing with different messages for families, young people, students, businesses, and tourists. Each group receives its own message and channel.
Clear collaboration with communication and management
We operate as an extension of the municipal communication team. The goals and metrics of municipal marketing are agreed upon together, and reporting can easily be presented to the management and elected officials.
Contact us.
Book an appointment, and we will discuss how we can bring your vision to life.
"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."
Hanna Salo
Willa Shopping Centre
"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."
Simo Kekäläinen
WELL02
"Thank you very much for the friendly and professional service! Everything is going great!"
Pia Ahti
NIEMI Moving Services
"Very good, active, and professional service, as well as friendly staff."
Tom Weckman
Sportlife
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