Is paid advertising in use?

Paid advertising still works but not on its own

Paid advertising remains one of the most effective ways to get results quickly. However, merely having a budget is no longer enough. By 2025, it's not about how much money you spend but rather where that money goes and what happens after the ad.

This article delves into how advertising should actually be used now and what pitfalls to avoid.

Paid advertising is not a shortcut but a tool

Still, many believe that paid advertising fixes everything. If customers aren't coming in, just pour more money into ads. The truth is that if the message doesn't work or there's a hole in the funnel, the advertising money goes to waste.

Paid advertising works best when:

• the content is designed for the right target group
• the site has a clear structure and the next step
• the message evokes a feeling or need
• the customer quickly understands why this service

Which channels work best

There's no one right answer here. It all depends on who your customer is and where they are active. But here's a good overview of the current situation:

• Meta (Facebook and Instagram): still effective, especially for consumers. For brand growth, lead generation, and remarketing.

• TikTok Ads: is rising rapidly. Works wonderfully if videos are created natively and in line with the trend.

• Google Ads: works well when the customer is already searching for a service. Search ads are a direct route to an audience ready to purchase.

• LinkedIn Ads: still the most effective for B2B advertising. Works well in conjunction with expert services and recruitment.

Simply choosing a channel does not deliver results. You need to think about what the customer sees, feels, and does when the ad comes their way.

The most common mistakes in paid advertising

• targeting too broad audiences
• relying on just one ad version
• not testing different content or headlines
• unclear about what happens after the click
• forgetting tracking and data

These easily lead to a situation where the advertising runs but no one knows if it actually brings anything in.

Paid advertising as part of the whole

Paid advertising is not a separate island. It works when it connects to everything else. A good ad brings a person in but content, the funnel, and the brand ensures that they stay.

That’s why at VSCY, we build advertising so that the whole package is in order. We consider:

• what the customer sees first
• where they are directed next
• what feeling is evoked
• when they take action

This way, advertising is no longer an expense but an investment that actually pays off.

Is it worth investing in paid advertising in 2025?

Yes. But not blindly.
Not without a plan.
Not without monitoring.

• If you want advertising to deliver results and not just visibility

• We can help plan and execute it correctly

• Test, analyze, and develop

• That's how results are generated

If you want to brainstorm about how your company could do paid advertising more wisely, send a message and let's see together what should be done next.