Outsourced marketing manager

Outsourced marketing manager

Outsourced marketing manager

Outsourced marketing manager

outsourced marketing manager (Fractional CMO / interim marketing manager) quickly brings you clarity: direction, priorities, and weekly rhythm. You will receive a designated marketing leader without recruitment, and if you wish, also the execution from under the same roof (content, video, advertising, SEO, websites).

outsourced marketing manager (Fractional CMO / interim marketing manager) quickly brings you clarity: direction, priorities and weekly rhythm. You will receive a designated marketing leader without recruitment, and if you wish, also the implementation under the same roof (content, video, advertising, SEO, websites).

outsourced marketing manager (Fractional CMO / interim marketing manager) quickly brings you clarity: direction, priorities and weekly rhythm. You will receive a designated marketing leader without recruitment, and if you wish, also the implementation under the same roof (content, video, advertising, SEO, websites).

Markkinointitoimiston tiimi
Markkinointitoimiston tiimi
Markkinointitoimiston tiimi

Customers:

Photo of Hamza
Photo of Hamza
Photo of Hamza

What is an outsourced marketing manager?

The outsourced marketing manager acts in your company in the responsible role of marketing as a service. This is not a “consultant who sends recommendations,” but practical management:

goals from business → to marketing goals

  • messages, target groups and the purchasing journey clarified

  • channels, budgets and activities into a common plan

  • weekly rhythm, decisions and continuous optimization

If you have creators (in-house or agencies), but no leadership, this is often the quickest way to change direction.

Who is the service suitable for?

Who is the service suitable for?

Who is the service suitable for?

The outsourced marketing manager is a suitable
solution especially when:

You want to increase sales
(B2B or B2C)

Marketing is built to serve sales:
creating demand, conversions, lead quality and sales feedback in the same model.

You want to enhance customer acquisition.

We will create a totality where visibility, content, campaigns, and websites guide the customer towards
contacting / booking / purchasing.

You have a temporary skills or resource shortage.

Interim need, organisational change, growth phase or ongoing recruitment – you will quickly have an experienced leader at your disposal.

Marketing is fragmented

Advertising, websites, SEO, and content live in their own silos. A single owner is needed for the whole.

VSCY Toimisto
VSCY Toimisto
VSCY Toimisto

What does VSCY do as an outsourced marketing manager?

What does VSCY do as an outsourced marketing manager?

At this stage, the overall picture of marketing is defined and it is ensured that all actions support the business objectives. Clarifying the direction and priorities practically means identifying the key target groups, messages, and differentiating factors upon which the marketing is built. At the same time, decisions are made on what channels and actions to emphasize – and what not to do at all. The goal is to create a clear, measurable, and realistic plan that guides actions for the coming months.

At this stage, the overall picture of marketing is defined and it is ensured that all actions support the business objectives. Clarifying the direction and priorities practically means identifying the key target groups, messages, and differentiating factors upon which the marketing is built. At the same time, decisions are made on what channels and actions to emphasize – and what not to do at all. The goal is to create a clear, measurable, and realistic plan that guides actions for the coming months.

business objectives → marketing objectives

  • target groups, messages, differentiation

  • channel strategy + priorities (also “what not to do”)

  • 90-day playbook + 6–12 month direction

Operational management ensures that the plan transforms into systematic execution. This means a weekly rhythm where decisions are made quickly, campaigns progress, and content remains aligned with the objectives. At the same time, it ensures that the team and partners operate cohesively and that everyone knows their role.

Operational management ensures that the plan transforms into systematic execution. This means a weekly rhythm where decisions are made quickly, campaigns progress, and content remains aligned with the objectives. At the same time, it ensures that the team and partners operate cohesively and that everyone knows their role.

  • Weekly meetings and decision-making

  • Campaign and publication calendar

  • Content guidance (topics, angles, formats, repetitions)

  • Team / partner coordination (in-house + subcontractors)

In the growth phase, the focus is on creating demand and improving conversions. The goal is to build an effective lead funnel where advertising, content, and websites support each other. Budgets are continuously optimized, and feedback from sales is incorporated into development to ensure that marketing generates high-quality leads and measurable growth.

In the growth phase, the focus is on creating demand and improving conversions. The goal is to build an effective lead funnel where advertising, content, and websites support each other. Budgets are continuously optimized, and feedback from sales is incorporated into development to ensure that marketing generates high-quality leads and measurable growth.

  • management of paid advertising
    (Meta / Google / TikTok as needed)

  • lead path and conversion
    (landing pages, CTA, forms, bookings)

  • budget rationalization: stop / fix / scale

  • lead quality and sales feedback as part of optimization

Metrics and reporting provide transparency into the impacts of marketing. Let's build a KPI model that explains what is measured and why, supporting decision-making. Reporting is not just about data; it tells what was learned and what actions will be taken next. This way, management can continuously see where we stand and in which direction we are headed.

Metrics and reporting provide transparency into the impacts of marketing. Let's build a KPI model that explains what is measured and why, supporting decision-making. Reporting is not just about data; it tells what was learned and what actions will be taken next. This way, management can continuously see where we stand and in which direction we are headed.

  • KPI model (what is measured and why)

  • “what was done → what was learned → what next”

  • transparency: you always know where you are

Marketing results

We have worked across many different industries and achieved amazing results with incredible people and brands.

  • Marketing for the Timanttiset brand

    Diamonds

    Marketing

    Some production

    300% follower growth

  • Marketing for Elisa Masters

    Elisa Masters 2024

    Event marketing

    Sold out

    Short videos

  • Marketing for Drivalia

    Drivalia

    Marketing

    Some production

    Launch

  • Marketing for Niemi

    Cape

    Marketing

    Some production

    Training material

  • Marketing for Biorex

    Biorex

    Marketing

    Some production

    Campaigns

  • Marketing agency in partnership with Scandic Hotels

    Scandic Hotels

    Marketing

    Some production

    Events

  • Shopping Centre REDI Marketing

    Shopping Centre REDI

    Marketing

    Events

    Some production

  • Lead generation for Klet

    The

    Marketing

    Lead generation

    Some production

Pricing

Pricing is determined by the time spent and the scope of the situation. Below are clear, typical models (+ VAT). Each model has a designated responsible person and a transparent rhythm of work.

from 3,900 € / month (+ VAT)
Suitable when you have creators, but lack a marketing owner.

Typically includes:

  • monthly plan + priorities

  • weekly rhythm (1 x week / 2 weeks)

  • KPI and monthly report

  • campaign and content guidance (briefs and decisions)

from 3,900 € / month (+ VAT)
Suitable when you have creators but lack a marketing owner.

Typically includes:

  • monthly plan + priorities

  • weekly rhythm (1 x week / 2 weeks)

  • KPI and monthly report

  • campaign and content guidance (briefs and decisions)

Markkinointitoimiston omistajat
Markkinointitoimiston omistajat
Markkinointitoimiston omistajat

from 6,000 € / month (+ VAT)
Suitable when you want a consistent lead mechanism and continuous optimization.

Typically includes:

  • weekly meeting + decisions

  • campaign planning and continuous optimization

  • advertising direction and development (depending on the channel)

  • conversion and purchase path development

  • clear reporting and focus for the following month

from 6,000 € / month (+ VAT)
Suits you when you want a consistent lead machine and ongoing optimization.

Typically includes:

  • weekly meeting + decisions

  • campaign planning and ongoing optimization

  • advertising management and development (depending on the channel)

  • conversion and purchase path development

  • clear reporting and focus for the next month

Total responsibility model – management + execution with the VSCY team

from 8,500 € / month (+ VAT)
Suitable when you want a single entity without fragmentation.

Content is tailored, but may include for example:

  • content & video (design + production)

  • publication mechanism (social media / blog / newsletter as required)

  • advertising implementation and optimisation

  • SEO development and optimisation of service pages

  • website conversion improvements

from 8,500 € / month (+ VAT)
Suitable when you want a single package without fragmentation.

Content is customised but may include, for example:

  • content & video (planning + production)

  • publishing mechanism (social media / blog / newsletter as needed)

  • advertising implementation and optimisation

  • SEO development and service page optimisation

  • website conversion improvements

What does the price depend on?

  • industry competition and desired growth rate

  • starting situation (is the foundation solid or scattered)

  • amount of implementation (management vs. management + production)

  • number of channels and monitoring requirements

Contract: typically flexible, 1 month notice period.

Permanent vs. outsourced marketing manager

Permanent vs. outsourced marketing manager

A permanent marketing manager works well when the role is full-time, and you already have a team, processes, and a clear model for execution in place. An outsourced marketing manager is often better when you want a quick start, flexibility, and measurable progress without the risk of recruitment.

A permanent marketing manager works well when the role is full-time, and you already have a team, processes, and a clear model for execution in place. An outsourced marketing manager is often better when you want a quick start, flexibility, and measurable progress without the risk of recruitment.

Permanent Marketing Manager

Permanent Marketing Manager

Recruitment and onboarding take time before results are achieved.

Recruitment and onboarding take time before results are achieved.

Recruitment and onboarding take time before results are achieved.

The capacity of one person limits the work and speed.

The capacity of one person limits the work and speed.

The capacity of one person limits the work and speed.

Holidays, illnesses and turnover affect continuity

Holidays, illnesses and turnover affect continuity

Holidays, illnesses and turnover affect continuity

Expertise often focuses on one area (e.g., content or advertising)

Expertise often focuses on one area (e.g., content or advertising)

Expertise often focuses on one area (e.g., content or advertising)

Managing the whole often requires additional separate partners.

Managing the whole often requires additional separate partners.

Managing the whole often requires additional separate partners.

Outsourced Marketing Manager (VSCY)

Outsourced Marketing Manager (VSCY)

Getting started quickly – without recruitment and binding structures

Getting started quickly – without recruitment and binding structures

Getting started quickly – without recruitment and binding structures

Flexible model (1–4 days/month, more if necessary) depending on the situation

Flexible model (1–4 days/month, more if necessary) depending on the situation

Flexible model (1–4 days/month, more if necessary) depending on the situation

A clear whole: direction, priorities, and weekly rhythm in the same package

A clear whole: direction, priorities, and weekly rhythm in the same package

A clear whole: direction, priorities, and weekly rhythm in the same package

Behind the scenes, a team of multiple professionals (content, advertising, SEO, video) as needed.

Behind the scenes, a team of multiple professionals (content, advertising, SEO, video) as needed.

Behind the scenes, a team of multiple professionals (content, advertising, SEO, video) as needed.

Measurable development: transparent KPIs, reporting, and continuous optimization

Measurable development: transparent KPIs, reporting, and continuous optimization

Measurable development: transparent KPIs, reporting, and continuous optimization

Contact us.

Contact us.

Contact us.

Book an appointment, and we will discuss how we can bring your vision to life.

Our customers' experiences

Our customers' experiences

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"The visibility of Shopping Centre Willa on various social media channels has grown tremendously during our collaboration. We are very pleased with VSCY's professionalism in producing engaging content that interests our target audience."

Hanna Salo

Willa Shopping Centre

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"If you need to know one thing today – when you are looking for a partner in digital marketing, VSCY is the right choice."

Simo Kekäläinen

WELL02

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Thank you very much for the friendly and professional service! Everything is going great!"

Pia Ahti

NIEMI Moving Services

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

"Very good, active, and professional service, as well as friendly staff."

Tom Weckman

Sportlife

Our office is located in Helsinki, in Kalasatama.

Our office is located in Helsinki, in Kalasatama.

Our office is located in Helsinki, at Kalasatama – we travel across the entire metropolitan area without additional travel costs.

Why work
with us?

What does VSCY's marketing include?

The outsourced marketing manager works best when the efforts do not stay "in one channel," but the entire package supports the same goal: leads, sales, and growth. Below you can see the services to which we connect the management – and to which this page should be linked.

We are building a content engine for TikTok, Instagram, YouTube, and LinkedIn: topics, hooks, formats, and publishing rhythm. The content is created social-first – so that it works organically and also supports advertising.

Meta, Google, and TikTok advertising built according to the buyer's journey. The goal is not 'visibility', but conversions: leads, bookings, and sales – with ongoing optimization.

VSCY's videos build a brand and generate sales at the same time. Description, editing, and ready-to-publish versions for channels – especially short-form, which quickly captures attention.

If traffic comes but no sales are generated, the problem often lies on the page. We improve conversions: messages, structure, CTAs, speed, and forms – so that marketing delivers results.

We are building a content engine for TikTok, Instagram, YouTube, and LinkedIn: topics, hooks, formats, and publishing rhythm. The content is created social-first – so that it works organically and also supports advertising.

Meta, Google, and TikTok advertising built according to the buyer's journey. The goal is not 'visibility', but conversions: leads, bookings, and sales – with ongoing optimization.

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

Markkinointitoimiston tiimi

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

Markkinointitoimiston tiimi

"Quality work, agile execution."

If you are looking for a partner to help increase sales and develop marketing tailored to your company's needs, you are in the right place.

Markkinointitoimiston tiimi

VSCY

Kauppakeskus REDI (2. Kerros), Kalasatama, Helsinki

3287649-6

Visu Agency Oy

VSCY

Kauppakeskus REDI (2. Kerros), Kalasatama, Helsinki

3287649-6

Visu Agency Oy

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