Outsourced marketing manager
Customers:
What is an outsourced marketing manager?
The outsourced marketing manager acts in your company in the responsible role of marketing as a service. This is not a “consultant who sends recommendations,” but practical management:
goals from business → to marketing goals
messages, target groups and the purchasing journey clarified
channels, budgets and activities into a common plan
weekly rhythm, decisions and continuous optimization
If you have creators (in-house or agencies), but no leadership, this is often the quickest way to change direction.
The outsourced marketing manager is a suitable
solution especially when:
You want to increase sales
(B2B or B2C)
Marketing is built to serve sales:
creating demand, conversions, lead quality and sales feedback in the same model.
You want to enhance customer acquisition.
We will create a totality where visibility, content, campaigns, and websites guide the customer towards
contacting / booking / purchasing.
You have a temporary skills or resource shortage.
Interim need, organisational change, growth phase or ongoing recruitment – you will quickly have an experienced leader at your disposal.
Marketing is fragmented
Advertising, websites, SEO, and content live in their own silos. A single owner is needed for the whole.
business objectives → marketing objectives
target groups, messages, differentiation
channel strategy + priorities (also “what not to do”)
90-day playbook + 6–12 month direction
Weekly meetings and decision-making
Campaign and publication calendar
Content guidance (topics, angles, formats, repetitions)
Team / partner coordination (in-house + subcontractors)
management of paid advertising
(Meta / Google / TikTok as needed)lead path and conversion
(landing pages, CTA, forms, bookings)budget rationalization: stop / fix / scale
lead quality and sales feedback as part of optimization
KPI model (what is measured and why)
“what was done → what was learned → what next”
transparency: you always know where you are
Marketing results
We have worked across many different industries and achieved amazing results with incredible people and brands.
Pricing
Pricing is determined by the time spent and the scope of the situation. Below are clear, typical models (+ VAT). Each model has a designated responsible person and a transparent rhythm of work.
Total responsibility model – management + execution with the VSCY team
What does the price depend on?
industry competition and desired growth rate
starting situation (is the foundation solid or scattered)
amount of implementation (management vs. management + production)
number of channels and monitoring requirements
Contract: typically flexible, 1 month notice period.
Book an appointment, and we will discuss how we can bring your vision to life.
Our office is located in Helsinki, at Kalasatama – we travel across the entire metropolitan area without additional travel costs.
Why work
with us?
What does VSCY's marketing include?
The outsourced marketing manager works best when the efforts do not stay "in one channel," but the entire package supports the same goal: leads, sales, and growth. Below you can see the services to which we connect the management – and to which this page should be linked.
VSCY's videos build a brand and generate sales at the same time. Description, editing, and ready-to-publish versions for channels – especially short-form, which quickly captures attention.
If traffic comes but no sales are generated, the problem often lies on the page. We improve conversions: messages, structure, CTAs, speed, and forms – so that marketing delivers results.


























